WPP: What ad slowdown?; Liquid Death lessons

The channel of all channels, ads up and down, and brand lessons Charts. News. Analysis By Sara Lebow, Arielle Feger, and Becky Schilling | October 28, 2022 “Twitter obviously cannot become a free-for-all hellscape,” posted new Twitter-owner [Elon Musk]( on the free-for-all hellscape that is Twitter. Musk affirmed the importance of advertisers, while calling Twitter “important to the future of civilization.” We’ll see. - The channel of all channels - Ads are up and ads are down - Brand lessons TOP STORY [Why you should give affiliate marketing a shot]( [Affiliate marketing]( is getting a second wind as emerging publishers and creators attract a new crop of advertisers. The channel, which is cost-effective and multi-use, works best when used alongside other campaigns. But internal silos may get in the way of success. We dove into the benefits and challenges on a recent “[Behind the Numbers](” podcast. [Keep reading]( [Webinar: How to Capture Mobile User Attention]( Mobile users aren’t just on mobile. Learn why mobile marketing strategies need to double down on retargeting and deep linking across channels like the web, connected TV, and more to encourage, improve, and increase engagement. Join eMarketer’s live Tech-Talk Webinar, presented by AppsFlyer. [Register Now]( ADVERTISEMENT ANALYSIS [WPP’s strong earnings and boosted guidance are beacons of hope for a hurting ad market]( Year-over-year ad spend declined over the past four months. But WPP’s 10.3% increase in revenues in Q3 is evidence of just how unsteady the current advertising market is. [Keep reading]( [Webinar: Is AI the Future of Content Marketing?]( Learn how to leverage AI to scale and enhance content without it being a threat to your marketing’s humanity. Join eMarketer for a live Tech-Talk Webinar, presented by The HOTH. [Register Now]( ADVERTISEMENT THINGS TO KNOW [Lessons from Hot Pockets, Liquid Death, and Xbox on how brands can win the internet and win fans]( “Social is everything we do. It’s the connective tissue.” That was the message from Meghan Myszkowski, global head of social media for Xbox and Game Pass, at Advertising Week New York. But social media is constantly changing, making brand relevance often hard to achieve. [Here’s what brands should keep in mind]( NEWS AND VIEWS 💪 [Amazon is officially an advertising juggernaut now.]( The company said its Q3 ad revenues grew 25% versus last year. ✂️ [Google now lets you trim videos to six seconds for bumper ads.]( The platform’s AI will find the most compelling section to highlight, making ad creation really easy. 🚀 [Reddit launches an ads API.]( The company named four ad tech companies as alpha partners that will help the site scale and improve its ads suite. 🎬 [Snapchat rolls out more video tools.]( Director Mode gives creators even more of a palette to play with, which is important as all these video platforms court users. 🏋️ [Google’s trying to make switching to Google Analytics 4 easier.]( The company rolled out a suite of resources and help docs ahead of July 2023, when GA4 becomes default. 👀 [Watchdog says Facebook is running ads from “pink slime” newsrooms.]( The term refers to partisan organizations pretending to be objective news media outlets. PODCAST [Behind the Numbers: The Weekly Listen]( Uber’s ad aspirations, Gen Z’s media time, and are we past ‘peak newsletter’? Listen in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [“Behind the Numbers” is made possible by CJ]( THE BIG QUESTION What do 98% of businesses believe will be bigger than mobile advertising? A) Podcast advertising B) Connected TV advertising C) Social media advertising D) Search advertising [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2022 Insider Intelligence, 11 Times Square, New York, NY 10036