Is there an advertising slump? It depends

Making heads or tails, budgets up, budgets down, and gaming the system Charts. News. Analysis By Sara Lebow, Arielle Feger, and Becky Schilling | October 14, 2022 It’s out! Netflix [will launch its ad-supported plan](, “Basic With Ads,” on November 3, costing streamers $6.99 a month. That gives us 21 days to decide if the savings are worth interrupting “Stranger Things” with things for sale. And now, a message from today’s lineup: - Making heads or tails - Budgets up, budgets down - Gaming the system TOP STORY [Is ad spending in a slump? There are 3 reasons it may (or may not) be]( In August, [ad spending dropped]( for the third month in a row. Mixed economic messaging is just one reason for the slump. Part of it was inevitable after the pandemic boom times. [Keep reading]( [Webinar: Holiday Shopping Predictions Unwrapped]( Consumer spending remains strong at brick-and-mortar stores, and along with it a revived buzz for ecommerce shopping. In fact, we’re predicting total retail holiday sales will jump 7% to $1.297 trillion this year. Join eMarketer’s Analyst Webinar, made possible by Criteo, to hear our take to get you through the biggest shopping season of the year. [Register Now]( ADVERTISEMENT ANALYSIS [30% of advertisers are cutting their 2023 budgets, but there’s good news too]( About the same percentage plan on spending more in the following year, a recent survey found. Though even increasing budgets are under scrutiny. [Keep reading]( [Webinar: New Mobile Ad Strategies for 2023]( Mobile ad spending in the US will hit $168.88 billion this year, and we expect rapid growth to continue through 2026. Join eMarketer’s Analyst Webinar, made possible by InMobi, to hear new monetization opportunities for advertisers as consumers evolve, regulations tighten, and new business models emerge. [Register Now]( ADVERTISEMENT INDUSTRY VIEWS [90% of marketers measure success differently now because of data privacy changes]( Today’s privacy-focused ecosystem has fundamentally altered how marketing performance is measured. Ever resilient, most marketers are turning to technology like AI to ensure they can still measure performance and provide personalized experiences, recent Salesforce research has found. [Read this sponsored article, contributed by Salesforce]( NEWS AND VIEWS 📐 [Measuring hard-to-measure marketing channels isn’t impossible.]( SparkToro’s Rand Fishkin shares tips on attribution for channels like content marketing, organic SEO, and more. 👎 [Gen Z doesn’t want your thumbs-up emoji.]( In fact, the heart, the clapping hands, and the loudly crying face are also decidedly uncool (we’re talking to you, Gen X). 🎷 [TikTok parent ByteDance is pushing further into music streaming.]( With Spotify in its crosshairs, it seems there is no end to the disruption this company can wield. 💻 [Adobe: Digital prices actually fell in September.]( Despite the latest overall inflation numbers, online prices for items like computers and toys are falling. 🖼️ [Microsoft adding DALL-E, the AI art creator, to its Office suite.]( Will the rise of AI-generated art spell the end for stock images and graphics? THE BIG QUESTION Which of the following platforms are the majority of video game developers producing games for? A) Console B) Mobile C) PC D) VR [Get the answer]( [Advertisement][Advertisement] ©2022 Insider Intelligence, 11 Times Square, New York, NY 10036 eMarketer Daily is published by Insider Intelligence, Inc. Email sent to: {EMAIL} [Unsubscribe]( | [Change email address]( | [Update preferences]( | [Advertise]( | [Privacy Policy]( If you cannot view the HTML newsletter, please [read it in your browser here](.