Why Emotional Ads Get Our Attention

Increase your ROAS with authentic and gravitating video ad creative - Hi eMarketer Reader, Surprise, shock, laughter, and tears—ah-ha moments can be everything from embarrassing to loving, flat out funny, or sad. Whatever the view, the outcome is powerful: Emotions are embraceable and impactful. It’s no wonder why entertainment that sparks emotions climbs the charts and breaks box office records. As marketers, we too are entertainers with the goals of building brands and increasing revenues. So, how can we harness the proven power of emotions to increase our own outcomes? Join me for a live Tech-Talk Webinar presented by QuickFrame by MNTN. [Register here](=/ODY3LVNMRy05MDEAAAGHTFyNF1J6yJLLG9gd-NqtaDTJ6F22K9Y9JWTInkRDbVTTNe9ztuZHKWRV6RGYUNTNi0MqQvc=) to learn: - Why certain emotions compel audiences to act more than others - Which emotions generate the greatest impact on campaign objectives - Storytelling strategies that can surface a strong emotion and directly affect ad performance - Plus, expect the unexpected when you ask compelling questions of our guests [Please reserve your seat today](=/ODY3LVNMRy05MDEAAAGHTFyNF1J6yJLLG9gd-NqtaDTJ6F22K9Y9JWTInkRDbVTTNe9ztuZHKWRV6RGYUNTNi0MqQvc=) to join me on Wednesday, October 12 at 2pm ET / 11am PT. This Tech-Talk Webinar is sponsored content by QuickFrame by MNTN. Sincerely, Nancy Taffera-Santos Senior Vice President, Media Solutions and Strategy eMarketer, Inc. P.S. Please forward this invite to colleagues who are interested in returns on their ad spending (ROAS). Thank you! Interested in sponsoring a webinar? I would love to work together! Please email [advertising@emarketer.com]() and either myself or someone from my team will get back to you. --------------------------------------------------------------- This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe or manage your preferences](=/ODY3LVNMRy05MDEAAAGHTFyNF1J6yJLLG9gd-NqtaDTJ6F22K9Y9JWTInkRDbVTTNe9ztuZHKWRV6RGYUNTNi0MqQvc=) at any time. You have received this email because you are subscribed to get eMarketer Occasional Updates. ©2022 Insider Intelligence, Inc. 11 Times Square, New York, NY 10036 212-763-6010 [Privacy Policy]()