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Plus: Super Bowl LVII ads, livestreaming in the wrong place, and metaverse ad views Charts. News. An

Plus: Super Bowl LVII ads, livestreaming in the wrong place, and metaverse ad views Charts. News. Analysis [Political ad engine]( Political advertising is giving the overall ad market a vote of confidence. Overall, spending is up 400% in the first half of 2022 vs. the first half of 2020, according to Basis Technologies. Big spenders: While the lifeline is needed as advertising has slowed over the past few months, the infusion varies state to state. Here are the top spenders: California ($755 million), Pennsylvania ($609 million), Illinois ($606 million), Arizona ($600 million), and Georgia ($575 million). Where’s it going? CTV and programmatic channels are getting the most, though ad dollars are being spread across most mediums. [Political advertising is propping up a slow ad market]( [Read the full article]( [How to Drive Genuine Ad Traffic]( Invalid traffic is eating away at marketers’ ad budgets. Learn how to identify invalid traffic, improve attribution measurement, and get the most out of your advertising engagement. [Watch Now]( ADVERTISEMENT [More lawsuits for ad industry]( More than 10 lawsuits have been filed in the past month against companies for invasive privacy violations—including suits against Zillow, Expedia, and Chewy.com. Companies argue their targeting practices are common across the internet. Litigation has the potential to shake up those common practices. Across the aisle: Privacy reform has bipartisan support, but differing regulations across local, state, and federal jurisdictions will leave loopholes. Advertisers must be proactive about potential changes, rather than waiting for instruction from regulators. [Ad industry practices come under fire as privacy lawsuits surge]( [Read the full article]( [Webinar: How to Craft Effective B2B Content]( B2B buyers are exposed to over a dozen pieces of content before making a purchase. Is your collateral memorable? Join eMarketer’s live Tech-Talk Webinar, presented by Allego, to learn how to align with sellers to co-create collateral to ensure materials support the sale. [Register Now]( ADVERTISEMENT [Data clean rooms on the rise]( The trend: With third-party identifiers on their way out, data clean rooms are gaining momentum with advertisers. Keep scrubbing: Clean rooms offer a more secure way for platforms and marketers to intersect data sets. But just how private they are is up for debate. [Clean rooms are in vogue with advertisers, publishers, and vendors—but there’s a catch]( [Read the full article]( [Navigating the CMO evolution: Learnings from PwC’s Pulse Survey]( Thirty-five percent of CMOs today want to expand their relationships across the C-suite. This is just one of their priorities over the next 12 months. [Read this sponsored article, contributed by PwC]( [Behind the Numbers: The Weekly Listen]( Super Bowl LVII ads, livestreaming in the wrong place, and metaverse ad views. Listen in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [“Behind the Numbers” is made possible by Neustar, A TransUnion Company]( ©2022 Insider Intelligence, 11 Times Square, New York, NY 10036 eMarketer Daily is published by Insider Intelligence, Inc. Email sent to: {EMAIL} [Unsubscribe]( | [Change email address]( | [Update preferences]( | [Advertise]( | [Privacy Policy]( If you cannot view the HTML newsletter, please [read it in your browser here](.

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