Advertisers soak up clean rooms

Washboard ads, channel surfing, and martech money Charts. News. Analysis By Sara Lebow, Arielle Feger, and Becky Schilling | September 28, 2022 Today is World News Day—or as we in the newsletter biz call it, Wednesday. We’re celebrating by, you guessed it, bringing you the news. Check out today’s stories: - [Washboard ads]( - [Channel surfing]( - [Martech money]( TOP STORY [Data clean rooms on the rise]( The trend: With third-party identifiers on their way out, data clean rooms are gaining momentum with advertisers. Keep scrubbing: Clean rooms offer a more secure way for platforms and marketers to intersect data sets. But just how private they are is up for debate. [Clean rooms are in vogue with advertisers, publishers, and vendors—but there’s a catch]( [Keep reading]( [Webinar: How to Craft Effective B2B Content]( B2B buyers are exposed to over a dozen pieces of content before making a purchase. Is your collateral memorable? Join eMarketer’s live Tech-Talk Webinar, presented by Allego, to learn to produce sales materials to help your organization’s sellers close deals faster and more efficiently. [Register Now]( ADVERTISEMENT ANALYSIS [The great streaming consolidation]( Disney+, HBO Max, Hulu, Discovery+, and Peacock could merge in a few different ways by 2025, our analyst Jeremy Goldman said on a recent “[Behind the Numbers](” podcast. Here’s how: - Disney, which already owns most of Hulu, could integrate it into Disney+. - A Warner Bros. and NBCUniversal merger could result in HBO Max, Peacock, and Discovery+ becoming one. [Keep reading]( [US Healthcare and Pharma Digital Ad Spending]( Healthcare advertising is changing with mobile apps, text, and the coming loss of third-party cookies. Read our analyst report, “US Healthcare and Pharma Digital Ad Spending: Adjusting to the New Normal in Digital Engagement,” presented by MiQ. [Download Now]( ADVERTISEMENT REPORT [Tools for the trade]( Unsure of where to focus your marketing technology spending? Start here. - Data and insights: Explosions in CDPs showcase the need for marketers to unify their data. - AI: “Smart” copywriting and creative tools are already making their marks. - Decisioning:Data and computing advancements give marketers more tools to experiment with. [What’s affecting the growth in martech?]( [Keep reading]( PODCAST [Behind the Numbers: Reimagining Retail]( Activating product stories across channels and top trends in retail automation. Listen in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. ["Behind the Numbers: Reimagining Retail" is made possible by Akeneo]( NEWS AND VIEWS 🔀 [Switching between Facebook and Instagram profiles just got easier.]( Meta’s move is meant to start unifying the platform’s experiences. 🛍️ [Instagram tests home screen without a shopping tab.]( The platform said it would phase out the commerce feature as it integrates shopping more with its feed. 😡 [Deep dive into Twitch’s revenue split decision.]( Creators feel slighted after the gaming streamer ends its famous 70/30 split. THE BIG QUESTION On which social media platform do US users feel the number of ads has increased the most? A) Facebook B) Instagram C) TikTok D) YouTube [Get the answer]( [Webinar: Top Retail Media Ad Trends]( Learn how to build a scalable ad business that serves both merchants and shoppers, enables product discovery, and enhances the customer experience. Join eMarketer’s live Tech-Talk Webinar, presented by Moloco. [Watch now]( ©2022 Insider Intelligence, 11 Times Square, New York, NY 10036 eMarketer Daily is published by Insider Intelligence, Inc. Email sent to: {EMAIL} [Unsubscribe]( | [Change email address]( | [Update preferences]( | [Advertise]( | [Privacy Policy]( If you cannot view the HTML newsletter, please [read it in your browser here](.