Roblox’s in-game ad-venture

The Great Realignment, retail media networking, and Roblox’s road to raise revenues Charts. News. Analysis By Sara Lebow, Arielle Feger, and Becky Schilling | September 13, 2022 Today’s newsletter is brought to you by Sheryl Lee Ralph’s [Emmy acceptance speech](. If you missed the show yesterday, her celebration is a must-watch. Here are today’s top stories: - Roblox's road to raise revenues - The Great Realignment - Retail media networking TOP STORY [Roblox leads in-game ad launch]( Roblox this week announced the launch of “immersive” in-game ads that will allow brands to advertise across multiple games. The immersive race: Roblox will become one of the first major, free-to-play games to fully implement in-game advertising, something competitors like Microsoft and Sony are still working to develop. Roblox’s challenge now will be balancing the responsibility to deliver age-appropriate ads to young users while finding ways to court older ones. [Roblox will be one of the first major platforms to launch in-game ads]( [Keep reading]( [Join us at Zeta Live 2022]( An unforgettable day of thought leadership, featuring the brightest, most forward-thinking leaders in business and a look into some of the most critical topics impacting the industry today, including Democratization of Data & Identity, The Next Chapter in Digital Acceleration and Evolution of the CMO. [Quick - Reserve your spot!]( ADVERTISEMENT REPORT [What’s impacting advertising?]( Inflation. Return to work. Supply chain disruptions. War. Recession. It’s been a wild 2022, and larger pressures are disrupting advertising. Here are a few key trends from our recent [“Great Realignment” webinar](: Retail media is the third wave of digital advertising and will eventually equal search and social levels of dollar spend. As more people search for products online, more advertisers will want to target consumers at the point of purchase. TikTok is remaking everything. First, video accounts for over half (56.5%) of time spent on social. Second, TikTok surpassed Instagram in Gen Z users in 2021 and will do the same with Snapchat in 2024. Third, adults currently spend as much time on TikTok as they do on YouTube, and TikTok will surpass YouTube for time spent next year. If teens were included, time spent would be even higher. [Keep reading]( [Webinar: How to Maximize Your Martech Investments]( Today’s marketers rely on a suite of evolving technologies to power their marketing. Join eMarketer’s Analyst Webinar, made possible by Adobe, to learn about the state of marketing technology investment, looking specifically at how marketers are structuring the tech stacks that power their work. [Register Now]( ADVERTISEMENT INTERVIEW [Q&A: Behind the surge in retail media with MikMak]( Today’s guest: Rachel Tipograph, the founder and CEO of MikMak Q: What’s propelling the rise in retail media? A: Retailers make incredible margins from selling advertising compared to their core business of selling physical goods. If tried-and-true places like Meta and Google are no longer working for marketers, you have to move to other channels. Amazon, Target, and Walmart sit on a ton of first-party data and know when you're more likely to buy a product than anyone else. Q: What are the challenges with retail media? A: The industry needs to mature and build out more self-serve capabilities for small and medium businesses to be able to play with. [Keep reading]( PODCAST [Behind the Numbers: The Daily]( A new (OOH ad) normal, watching 4 channels at once, and Netflix gamers. Listen in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [“Behind the Numbers” is made possible by Neustar, A TransUnion Company]( NEWS AND VIEWS 📸 [Instagram Reels reportedly sees less than one-tenth of TikTok’s daily engagement.]( An internal Meta doc shows Instagram has trouble getting people to post. ⚽ [Activist investor Dan Loeb backs off push for Disney to sell ESPN.]( Disney CEO Bob Chapek said ESPN will be a growth engine, expanding the company's entertainment package. 🌡️ [Measurement for influencer marketing is improving.]( Influencer marketing is growing by double digits, but to boast success marketers need effective measurement tools. 🏚️ [Investigation into Beverly Hills startup incubator reveals trouble.]( Launch House, a social club for young and wealthy people in tech, is reportedly home to a culture of dangerous behavior. THE BIG NUMBER Let’s call it a sign of the times. As people return to commuting on trains and buses, US out-of-home (OOH) ad spending is moving from billboards to transit. What percentage of US OOH ad spend went to billboards in Q2 2022? A) 10.0% B) 36.6% C) 50.3% D) 73.5% [Get the answer]( [Webinar: Creating Standout Holiday Ads]( The holidays are approaching, and with them the seasonal advertising push. Join eMarketer’s live Tech-Talk Webinar, presented by MNTN, to learn how specific creative variables, like length, tone, and emotion, can drive results. [Register now]( ©2022 Insider Intelligence, 11 Times Square, New York, NY 10036 eMarketer Daily is published by Insider Intelligence, Inc. Email sent to: {EMAIL} [Unsubscribe]( | [Change email address]( | [Update preferences]( | [Advertise]( | [Privacy Policy]( If you cannot view the HTML newsletter, please [read it in your browser here](.