A bad month of ad spend

Plus: How teens use social media, local department stores, and Airbnb's recovery August 19, 2022 [July was the worst month for ad spending in 2 years]( Ad spending contracted 12.7% year over year in July, [per]( MediaPost and Standard Media Index’s US Ad Market Tracker. Ad spending soared during pandemic-induced lockdowns because of increased screen time and new digital advertising channels, but a confluence of factors have caused the market to cool down. Whether the decrease in spending is a “downturn” or just a stabilization, the impact on advertising and related industries is undeniable. Companies that overextended during the pandemic by increasing ad spend or headcount are now pulling back. [Read the full article.]( [Introducing The Brief: A Summit Presented by Marketing Brew]( Marketing Brew has partnered with some of the world's top brands and marketers for a premiere marketing innovation and strategy summit in NYC featuring a powerhouse panel of executives from Mcdonald’s, Vans, DuoLingo, and more. Discounted pricing is live now, so don't wait. [Secure your seat.]( ADVERTISEMENT [The Weekly Listen: How teens use social media, local department stores, and Airbnb's recovery]( Tune in to our vice president of Briefings Stephanie Taglianetti and analysts Suzy Davidkhanian and Evelyn Mitchell. Listen in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts.[“Behind the Numbers” is made possible by Awin.]( [Webinar: Using Conversation Data to Meet Customer Expectations]( Learn what consumers expect when making high-stakes purchases and what businesses are risking when they fail to meet those expectations. Join eMarketer’s live Tech-Talk Webinar, presented by Invoca. [Register Now]( ADVERTISEMENT [Most US adults shop online at least once a week]( More than half of US adults shop online at least once a week, and 16% do so at least once a day. Overall, online shopping is on the rise and moving to mobile.[Go beyond the chart.]( ©2022 Insider Intelligence, 11 Times Square, New York, NY 10036 eMarketer Daily is published by Insider Intelligence, Inc. Email sent to: {EMAIL} [Unsubscribe]( | [Change email address]( | [Update preferences]( | [Advertise]( | [Privacy Policy]( If you cannot view the HTML newsletter, please [read it in your browser here](.