Twitter’s new feature looks familiar

Plus: Why Spotify is cautiously optimistic, does Netflix need games, and why folks buy smart speakers August 09, 2022 [Twitter launches Location Spotlight to appeal to brick-and-mortar businesses]( Twitter is launching a Location Spotlight tool, which debuted broadly last week. The feature allows businesses with a physical location to prominently position important information on their Twitter profiles. Businesses may add details like store hours and addresses, a Google Map with directions, and a single touch option to contact a company through phone or Twitter direct message. Technically, this move adds utility to Twitter. But it’s adding utility that Facebook Business Pages have had for years now. Adding features that an embattled competitor implemented years ago isn’t enough to get many advertisers excited—but for businesses that already engage on Twitter, the upgrades should be welcome. [Read the full article.]( [Measure Media with Total Confidence]( Getting the most out of your ad spend starts with measurement you can trust. Oracle Advertising’s guide to media measurement innovation provides tips to building a strategy from baseline verification to attention metrics and cross-channel performance. [Learn More]( ADVERTISEMENT [The Daily: Why Spotify is cautiously optimistic, does Netflix need games, and why folks buy smart speakers]( Host Marcus Johnson chats with analyst Daniel Konstantinovic and senior account director Michael Civins. Listen in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts.[“Behind the Numbers” is made possible by Awin.]( [The CJ Platform: Pushing the Industry Forward.​ Ever-Evolving, Always Innovating.]( Just as the affiliate industry is continuously adapting and growing, so is our platform. We’re consistently releasing new technology, solutions, and enhancements to meet your evolving business needs. Learn more about our approach to releasing cutting-edge technology designed to streamline your workflows. [Get to Know Our Innovation]( ADVERTISEMENT [The global ecommerce share breakdown]( China leads the world in retail ecommerce share, with 45.3% of the country’s retail sales occurring online this year. The UK will take the No. 2 spot, with a 35.9% share, followed by South Korea, where 30.1% of retail sales will be via ecommerce.[Go beyond the chart.]( ©2022 Insider Intelligence, 11 Times Square, New York, NY 10036 eMarketer Daily is published by Insider Intelligence, Inc. Email sent to: {EMAIL} [Unsubscribe]( | [Change email address]( | [Update preferences]( | [Advertise]( | [Privacy Policy]( If you cannot view the HTML newsletter, please [read it in your browser here](.