Week in review: Programmatic advertising explainer

Plus: The ‘TikTok-ification’ of Instagram, brands in movies, and what comes after the iPhone? August 07, 2022 [Fundamentals of programmatic advertising]( One of the most common buzzwords in programmatic is transparency. It’s little wonder why—programmatic advertising involves a lot of moving parts and evolves quickly and constantly. But some may consider programmatic a buzzword, too. Connecting the dots between essential concepts, major players, tech foundations, and standard processes helps build toward the transparency that ad buyers and sellers seek. [Read the full article.]( [Webinar: Embracing Predictive Marketing]( Learn how to use predictive data to be smarter in your spending, create customer acquisition and retention programs with AI, and inform proactive marketing strategies through advanced analytics. Join eMarketer’s live Tech-Talk Webinar, presented by Pecan AI. [Register Now]( ADVERTISEMENT [How brands can break free of the digital doom loop]( As privacy regulations change the digital landscape, brand marketers are re-evaluating top-of-the-funnel forms of marketing like TV to drive performance. In this sponsored video by Marketing Architects, Angela Voss, chief client officer, shares how recent progress in automatic content recognition technology, programmatic buying, and more has helped marketers see the impact of TV and the benefits of sticking with it.[Watch now.]( [3 takeaways from our UK TikTok marketing report]( The TikTok train continues to gather steam, with growing user numbers, engagement rates, and ad revenues. But UK marketers have a lot to consider when marketing on TikTok—where catching the eye of users is an entirely different proposition than it is on other social platforms.[Read the full article.]( [The Weekly Listen: The ‘TikTok-ification’ of Instagram, brands in movies, and what comes after the iPhone?]( Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Paul Verna. Listen in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts.[“Behind the Numbers” is made possible by Awin. Listen in.]( [Apple’s ad success could spell trouble for ATT]( As Apple’s ad business expands, ATT’s reputation suffers: The mobile ad industry is reeling from the change, while Apple’s services unit grows ever larger.[Read the full article.]( [Pinterest continued shedding users in Q2 as it aggressively ramped up social commerce initiatives]( Despite missing sales and profit projections as well as providing a disappointing third-quarter outlook, Pinterest shares rose on higher-than-expected user counts.[Read the full article.]( ©2022 Insider Intelligence, 11 Times Square, New York, NY 10036 eMarketer Daily is published by Insider Intelligence, Inc. Email sent to: {EMAIL} [Unsubscribe]( | [Change email address]( | [Update preferences]( | [Advertise]( | [Privacy Policy]( If you cannot view the HTML newsletter, please [read it in your browser here](.