3 TikTok marketing takeaways

Plus: Snapchat’s sales slump, how to engage Gen Z on social media, and TikTok games August 02, 2022 [3 takeaways from our UK TikTok marketing report]( The TikTok train continues to gather steam, with growing user numbers, engagement rates, and ad revenues. But UK marketers have a lot to consider when marketing on TikTok—where catching the eye of users is an entirely different proposition than it is on other social platforms. Here are 3 key takeaways from our recent report. Brand accounts need to be authentic, and can be authentically British. Europe’s largest airline has frequently applied the Face Builder effect to its TikTok content. This effect allows users to transpose their eyes and mouth onto inanimate objects and use audio to further personify the objects. Ryanair used this effect to transpose features onto its airplanes, then used very specific cultural audio clips to humorously poke fun at itself, highlighting such things as flight discounts of just €0.01. [Read the full article.]( [Webinar: Try Top Fashion Retail Trends on for Size]( What features are the most valuable to today’s US apparel buyers? Hear about emerging trends in fashion retail, along with strategies for success in the new retail landscape and best practices from leading brands and retailers. Watch eMarketer’s Analyst Webinar, made possible by Shoplazza. [Watch Now]( ADVERTISEMENT [How brands can break free of the digital doom loop]( As privacy regulations change the digital landscape, brand marketers are re-evaluating top-of-the-funnel forms of marketing like TV to drive performance. In this sponsored video by Marketing Architects, Angela Voss, chief client officer, shares how recent progress in automatic content recognition technology, programmatic buying, and more has helped marketers see the impact of TV and the benefits of sticking with it.[Watch now.]( [The Daily: Snapchat’s sales slump, how to engage Gen Z on social media, and TikTok games]( Tune in to the discussion with host Marcus Johnson and our analyst Jasmine Enberg. Listen in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts.[“Behind the Numbers” is made possible by Awin. Listen in.]( [The top 10 countries for retail ecommerce growth]( Southeast Asia is home to the three fastest-growing ecommerce markets in the world. This year, Singapore will post 36.0% digital sales growth, while Indonesia will see an increase of 34.0% and the Philippines, 25.9%.[Go beyond the chart.]( [Webinar: Master Programmatic Advertising]( The programmatic marketplace is robust and evolving. Learn the essential concepts and tech foundations to stay on top. Join eMarketer’s Analyst Webinar, made possible by StackAdapt, to explore our latest forecast and find out what a fine-tuned programmatic bid looks like. [Register now.]( ©2022 Insider Intelligence, 11 Times Square, New York, NY 10036 eMarketer Daily is published by Insider Intelligence, Inc. Email sent to: {EMAIL} [Unsubscribe]( | [Change email address]( | [Update preferences]( | [Advertise]( | [Privacy Policy]( If you cannot view the HTML newsletter, please [read it in your browser here](.