Disney, The Trade Desk strike landmark streaming ad deal

Plus: 6 very specific (but highly uncertain) predictions for H2 2022 July 14, 2022 [Disney and The Trade Desk strike a landmark streaming ad deal]( Disney has cemented a landmark deal with adtech firm The Trade Desk to develop an ad platform that will allow advertisers to automate targeted ads across Disney’s many linear and digital video channels, heating up the already-intense ad-supported streaming race. The deal lies at the intersection of several trends in digital advertising, addressing privacy concerns, targetability, and the growing streaming audience in one fell swoop. The announcement comes ahead of the much-anticipated rollout of ads on Disney+, and seeks not only to equip the streaming service with a more robust ad platform than its competitors, but also to create a new standard for advertising identifiers as the industry scrambles to find a universal solution. [Read the full article.]( [Navigate walled garden advertising with Skai]( Skai’s omnichannel marketing platform connects your data and workflows across all walled garden media. Access data intelligence, make real-time campaign optimizations, manage all digital channels, and understand what’s actually working in order to drive growth. [Explore our omnichannel platform]( ADVERTISEMENT [The Daily: 6 very specific (but highly uncertain) predictions for H2 2022]( Tune in to the discussion with host Marcus Johnson and our analysts Debra Aho Williamson, Andrew Lipsman, and Paul Verna.["Behind the Numbers" is made possible by MNTN. Listen in.]( [Webinar: Try Top Fashion Retail Trends on for Size]( What features are the most valuable to today’s US apparel buyers? Join us for an exploration of emerging trends in fashion retail, along with strategies for success in the new retail landscape and best practices from leading brands and retailers. Join eMarketer’s Analyst Webinar, made possible by Shoplazza. [Register Now]( ADVERTISEMENT [Prime Day’s $2 billion growth spurt]( This year, Amazon will see $12.52 billion in Prime Day sales worldwide, per our estimates. The US will account for more than 60% of Prime Day sales, but outside of the US, sales growth will be stronger as Amazon brings the shopping event to more international markets.[Go beyond the chart.]( ©2022 Insider Intelligence, 11 Times Square, New York, NY 10036 eMarketer Daily is published by Insider Intelligence, Inc. Email sent to: {EMAIL} [Unsubscribe]( | [Change email address]( | [Update preferences]( | [Advertise]( | [Privacy Policy]( If you cannot view the HTML newsletter, please [read it in your browser here](.