Snapchat Follows Facebook for a Change

While other companies are borrowing key features from Snapchat and integrating them into their apps, Snapchat is doing the same on the advertising side, with a new suite of self-service ad tools. May 5, 2017     [send mail icon] [ Send to a friend]( [Snapchat Follows Facebook for a Change](=/K009LSL00p8234DAQ1pM0G0)   While other companies are borrowing key features from Snapchat and integrating them into their apps, Snapchat is doing the same on the advertising side, with a new suite of self-service ad tools. [Read Article](=/K009LSL00p8234DAQ1pM0G0)   [eMarketer Webinar: Digital Trends in Canada 2017 – Register]( This year, marketers in Canada are eager to clean up digital display and get multi-touch attribution right, among others. Join us for a complimentary eMarketer webinar to learn what senior marketers in Canada had to say about their most pressing challenges and biggest opportunities for 2017. [Reserve my seat.]( [UK Retail Stars Losing Ground to Online Alternatives](=/K009LSL00p8234DAQ1pM0G0)   US imports Apple and Google Shopping have overtaken UK retail mainstays in online popularity, according to the latest measures from comScore. [Read Article](=/K009LSL00p8234DAQ1pM0G0)   [chart-image] [eMarketer Roundup: Multichannel Attribution]( Today’s consumers are convenience-driven, which often means device-agnostic. They’re picking the most convenient channel, whether that’s looking down at their mobile phone or ahead at the store shelf. This Roundup will help you understand how multichannel attribution is critical to marketers more than ever. [Receive my copy.]( [Tencent Invests in Indonesia-Based Ride-Hailing Service Go-Jek, Says Report](=/K009LSL00p8234DAQ1pM0G0)   China’s Tencent moves into Indonesia via a reported investment in ride-hailing service Go-Jek, which has diversified to provide a range of online services. [Read Article](=/K009LSL00p8234DAQ1pM0G0)   [Cross-Border Ecommerce Growing Among Germany's Internet Users](=/K009LSL00p8234DAQ1pM0G0)   While far from ubiquitous, cross-border ecommerce penetration among digital buyers in Germany is on the rise. More than a third of internet users who make at least one retail purchase digitally in 2017 will buy products from outside the country, according to eMarketer’s first estimate of cross-border shopping behavior among Germany’s internet users. [Read Article](=/K009LSL00p8234DAQ1pM0G0)   [chart-image] [Recommended Reading: May 5, 2017](=/K009LSL00p8234DAQ1pM0G0)   eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Google addresses phishing email problem; Is Baidu stuck in decline?; and more. [Read Article](=/K009LSL00p8234DAQ1pM0G0)   [eMarketer Quiz: Test Your Programmatic Advertising Know-How and Get a Free Report](/K009LSL00p8234DAQ1pM0G0)   Programmatic advertising continues to be the de facto method of buying and selling digital display ads. And as dollar amounts advance, both buyers and sellers are looking to expedite their abilities to more tightly control ad placements and audience targeting. Take this quiz to measure your knowledge of programmatic advertising and you’ll receive a free eMarketer report on the topic. [Take Quiz](/K009LSL00p8234DAQ1pM0G0)   [New Report in eMarketer PRO this week:](/K009LSL00p8234DAQ1pM0G0)   [Advancing Programmatic Advertising]( As programmatic advertising matures, buyers and sellers no longer see it merely as a means of automating processes, but rather as an advanced method of controlling ad campaigns—and better targeting the audiences that come with them. [Preview Report]( Not a PRO subscriber? [Find out]( how to become one. /K009LSL00p8234DAQ1pM0G0       ©2017 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. [Unsubscribe](/K009LSL00p8234DAQ1pM0G0) | [Change email address](=/K009LSL00p8234DAQ1pM0G0) | [Update preferences](/K009LSL00p8234DAQ1pM0G0) | [Advertise](=/K009LSL00p8234DAQ1pM0G0) [Select "Research Submissions"](=/K009LSL00p8234DAQ1pM0G0) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. =/K009LSL00p8234DAQ1pM0G0   =/K009LSL00p8234DAQ1pM0G0