Week in review: Digital audio takes up an increasing share of US digital media time

Privacy, DEI, and sustainability top the Cannes agenda June 26, 2022 [Digital audio takes up an increasing share of US digital media time]( Digital audio has been taking up more than an hour per day of US adults’ time since 2016, and 2022 will be another year of solid growth. They will consume an additional 3 minutes per day of digital audio this year, to reach 1:40. Among active digital audio listeners, the daily figure will be a robust 2:17. Digital audio will account for 12.7% of overall media time among US adults. Within digital media time, audio’s share will be 20.3%—a high figure compared with many alternative digital options. Adults will spend more time each day listening to digital audio (1:40) than they will watching sub OTT services (1:27), using social networks (1:15), using tablets (1:09), or watching videos on their smartphones (0:40). Listening to digital audio is among the most popular digital activities that we track, not least because it is so easy to consume while multitasking. [Read the full article.]( [ICYMI: Build the Hype for Can’t-Miss Events]( Learn the do’s and don’ts of event website design, pricing and ticketing tips, and how to perfect your overall promotional mix. Plus, find out how to reassure safety for your attendees. Watch eMarketer’s on-demand Tech-Talk Webinar, presented by Cvent. [Watch Now]( ADVERTISEMENT [What do marketers really think about the retail media advertising opportunity?]( In a survey of marketing decision-makers from 163 leading organizations, more than 80% say they plan to increase their retail media spending next year, showing the popularity and continued growth of the channel.[Read this sponsored article, contributed by Skai™.]( [All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda]( After two years of being absent from many marketers’ calendars, the Cannes Lions International Festival of Creativity has returned to the south of France—as have we.[Read the full article.]( [The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and Snapchat+]( Hear our analysts Suzy Davidkhanian and Max Willens chat with director of reports editing Rahul Chadha.["Behind the Numbers" is made possible by Marketing Architects. Listen in.]( [Beijing’s ‘techlash’ against China’s biggest internet champions, and the ramifications for digital advertising]( Over the course of 2021, the Chinese government promulgated two groundbreaking laws governing the country’s digital economy. The Data Security Law (DSL) and the Personal Information Protection Law (PIPL) were introduced throughout H1 and implemented in H2.[Read the full article.]( [Where’s the disconnect for B2B content marketers?]( B2B content marketers rely on campaigns, plans, and calendars—but none of these equate to a marketing strategy. Simply producing more content can affect the quality and dilute messaging, draining overall value.[Read the full article.]( ©2022 Insider Intelligence, 11 Times Square, New York, NY 10036 eMarketer Daily is published by Insider Intelligence, Inc. Email sent to: {EMAIL} [Unsubscribe]( | [Change email address]( | [Update preferences]( | [Advertise]( | [Privacy Policy]( If you cannot view the HTML newsletter, please [read it in your browser here](.