This week's top stories

Plus: How inflation is affecting everything, Apple's realityOS, and time spent on TikTok June 12, 2022 [Key tech takeaways from the Era of Uncertainty report]( Insider Intelligence’s Era of Uncertainty report dissects the effects of 2022’s various issues, including fallout for Big Tech companies, broken supply chains, war, and inflation. We look at the ramifications for the technology sector. A challenging business climate: Big Tech took a beating when stock prices for giants Amazon, Meta, and Netflix fell after a round of disappointing earnings. There are challenges ahead—and opportunities. Here’s a rundown of what we can expect. [Read the full article.]( [Webinar: TV Viewership & Ad Trends]( As the linear TV picture slowly fades, what does the future look like? Learn our latest TV ad spending and viewership forecasts, as well as opportunities for marketers seeking to reach audiences across fragmented viewing platforms. Join eMarketer’s Analyst Webinar, made possible by Innovid. [Register Now]( ADVERTISEMENT [Rethinking sales to lead with customer experience]( In the B2B market, revenue-driven decision-makers will find success in putting customers first, merging data with creativity to improve the buying experience, and remaining agile to evolving buyer preferences.[Read this sponsored article, contributed by RollWorks.]( [Search ads in Canada surge with expanded ecommerce and ‘near me’ lookups]( Search advertising is the oldest form of digital promotion, with roots in Google’s rise during the late 1990s. Search engine optimization (SEO) and search engine marketing (SEM) were disciplines that brought legitimacy to digital marketing departments. The sustained performance of search to this day is a big part of why Google remains such a powerful digital ad platform.[Read the full article.]( [The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on TikTok]( Host Marcus Johnson chats with senior director of Briefings Stephanie Taglianetti, director of reports editing Rahul Chadha, and director of forecasting Oscar Orozco.["Behind the Numbers" is made possible by Marketing Architects. Listen in.]( [Western apps make a new push to become super apps]( Super apps in Asia, such as WeChat, Alipay, and mobile messaging app Line, have dominated ecommerce and online services in the region for years. Now, some Western apps are trying to build their own super apps by creating marketplaces next to their core financial, social, or delivery services. Most of these apps use a combination of monetization methods, including commissions and ad serving.[Read the full article.]( [The ad industry lost 2,400 jobs in May, and more could be on the way]( Advertising feels the economic squeeze: The industry lost 2,400 jobs last month despite an overall employment increase and record digital spending.[Read the full article.]( ©2022 Insider Intelligence, 11 Times Square, New York, NY 10036 eMarketer Daily is published by Insider Intelligence, Inc. Email sent to: {EMAIL} [Unsubscribe]( | [Change email address]( | [Update preferences]( | [Advertise]( | [Privacy Policy]( If you cannot view the HTML newsletter, please [read it in your browser here](.