What's behind the ad industry's job losses?

Plus: The billion-dollar ad club, digital ad guidance, and Amazon's consumer chief resigns June 09, 2022 [The ad industry lost 2,400 jobs in May, and more could be on the way]( Advertising and public relations lost 2,400 jobs in May despite an overall increase in US employment, per the US Bureau of Labor Statistics, a sign that the industry is beginning to wade through a period of uncertainty that will define the rest of 2022. Ad agency employment is still at a high, but last month’s downturn comes as the industry faces an uncertain economic outlook and adtech issues. The May employment loss was the first monthly decrease in advertising jobs this year. Overall, the US economy added 390,000 jobs last month. Moreover, it was the first employment decrease since November 2020, a sign that the advertising boom brought on by the pandemic is slowing down. What’s behind the reversal? By some metrics, digital advertising seems to be doing better than ever. Digital ad spending will reach record highs this year, consumers are still spending, and industries that suffered during the pandemic are seeing a return to advertising. [Read the full article.]( [Connected TV, By the Numbers]( Tired of scouring the internet for Connected TV stats, trends and insights? So were we. That’s why we created MNTN Research—a go-to source for CTV analysis sourced from our vast collection of performance data, as well as the stories shaping the CTV industry at-large. [Start exploring today.]( ADVERTISEMENT [The Daily: The billion-dollar ad club, digital ad guidance, and Amazon's consumer chief resigns]( Host Marcus Johnson joins our analysts Andrew Lipsman and Max Willens.["Behind the Numbers" is made possible by Marketing Architects. Listen in.]( [Facebook drags down time spent with social media]( Among US social network users, those ages 18 and older will spend an average of 1 hour, 40 minutes per day on those platforms in 2022, the same amount as last year. This figure is peaking after pandemic restrictions fueled a rapid rise in social media use over the past two years, and it will decline by 2 minutes next year.[Go beyond the chart.]( [Analyst Webinar: TV Viewership & Ad Trends] As the linear TV picture slowly fades, what does the future look like? Learn our latest TV ad spending and viewership forecasts, as well as opportunities for marketers seeking to reach audiences across fragmented viewing platforms. Join eMarketer’s Analyst Webinar, made possible by Innovid. [Register now.]( ©2022 Insider Intelligence, 11 Times Square, New York, NY 10036 eMarketer Daily is published by Insider Intelligence, Inc. Email sent to: {EMAIL} [Unsubscribe]( | [Change email address]( | [Update preferences]( | [Advertise]( | [Privacy Policy]( If you cannot view the HTML newsletter, please [read it in your browser here](.