Uncertainty at Meta, TikTok, and Netflix

Plus: AppTrackingTransparency turns one, TikTok's third-party cookies, and display ads direction June 06, 2022 [Key tech takeaways from the Era of Uncertainty report]( Insider Intelligence’s [Era of Uncertainty]( report dissects the effects of 2022’s various issues, including fallout for Big Tech companies, broken supply chains, war, and inflation. We look at the ramifications for the technology sector. A challenging business climate: Big Tech took a beating when stock prices for giants Amazon, Meta, and Netflix fell after a round of disappointing earnings. There are challenges ahead—and opportunities. Here’s a rundown of what we can expect. It’s back to basics at Meta. - The parent of Facebook and Instagram is focusing on its core products and toning down investments in the metaverse. This should result in a near-term benefit for advertising revenues. - Meta’s stock price has declined by 40% since the start of 2022, and employees say that Facebook’s business is plateauing and that it could be the next Yahoo. [Read more about TikTok, the metaverse, Netflix, and more.]( [Showrooming is (still) hot.]( 72% of consumers look for products in-store and later buy online. See the latest omnichannel stats in our 2022 Shopper Story Report. [See the research.]( ADVERTISEMENT [The Daily: AppTrackingTransparency turns one, TikTok’s third-party cookies, and display ads direction]( Tune in to the discussion with our analyst Evelyn Mitchell and host Marcus Johnson.["Behind the Numbers" is made possible by Marketing Architects. Listen in.]( [Webinar: Drive Results with a CDP]( Are you ready for a CDP? Learn how The Washington Post selected and successfully evangelized its CDP to scale adoption, set up teams for long-term success, and ramp up key use cases quickly. Join eMarketer’s live Tech-Talk Webinar, presented by ActionIQ. [Register Now]( ADVERTISEMENT [When will digital video surpass TV in US viewing time?]( The average US adult will spend more time watching digital video than TV in 2024, marking a victory for connected viewing in the streaming revolution. Daily time spent with TV will fall below 3 hours next year, down more than 1 hour, 30 minutes over the course of a decade.[Go beyond the chart.]( [The ROI of Influencers] Despite the popularity of influencer marketing, performance may be difficult to prove. Learn how to overcome measurement challenges with smart metrics based on visibility, impact, and trust. Join eMarketer’s live Tech-Talk Webinar, presented by Traackr. [Register now.]( ©2022 Insider Intelligence, 11 Times Square, New York, NY 10036 eMarketer Daily is published by Insider Intelligence, Inc. Email sent to: {EMAIL} [Unsubscribe]( | [Change email address]( | [Update preferences]( | [Advertise]( | [Privacy Policy]( If you cannot view the HTML newsletter, please [read it in your browser here](.