Internet adoption will grow 3.1% this year in Southeast Asia

Plus: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes May 11, 2022 [The upside for internet user growth remains high in Southeast Asia]( The number of internet users in Southeast Asia will grow 3.1% year over year in 2022, making it the second fastest growing region in the world. Since 2019, when 54.0% of the region’s population went online, the number of internet users will increase by 53.9 million. Still, we expect, this year, 38.7% of Southeast Asia’s population will not use the internet at least once per month. Annual internet user growth in Southeast Asia will now sit firmly in low single digits throughout our forecast period. The last time the region saw double-digit growth was 2016. Since then, internet user growth has been gradually decreasing—though it saw a once-in-a-generation bump from the pandemic in 2020. This year, internet user growth in the region will be highest in Indonesia (3.9%) and Thailand (3.2%). The overall growth rate in the region will level off to 1.4% by 2026. Internet adoption varies widely across countries in Southeast Asia. Internet penetration among the population ranges from around 75% in the more mature economies to about 60% in the less developed ones. The underpenetrated countries offer significant upsides for digital commerce. [Read the full article.]( [The Great Resignation or The Great Opportunity?]( Join us on May 24 when industry leaders explore the great reshuffle and bust the myth that marketing has to be either in-house or outsourced. Yes, there’s middle ground - We say Complement vs. Compete! Join us. [Register now.]( ADVERTISEMENT [The evolution of podcast advertising: What’s next for marketers?]( Podcasts are expected to reach more than 500 million listeners worldwide by 2024. With this growth and innovations in podcast advertising in mind, many marketers now see the channel as essential to their media buying strategy.[Read this sponsored article, contributed by Spotify Advertising.]( [Webinar: 3 Elements of Political TV Advertising]( TV has long been a foundation of political advertising, but as the landscape evolves to include all screens, marketers have an opportunity to boost their candidate’s reach. Learn how to maximize reach through a multiscreen approach. Join this eMarketer Tech-Talk Webinar, presented by New York Interconnect. [Register Now]( ADVERTISEMENT [The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes]( Tune in to the discussion with analyst Andrew Lipsman and host Marcus Johnson.["Behind the Numbers" is made possible by mParticle. Listen in.]( [How will marketers curb their third-party cookie cravings?]( In preparation for the cookieless future, marketers are homing in on first-party data to target consumers. Worldwide, 36% of marketing professionals expect that customer purchase history will be their most valuable source of data once third-party cookies are gone. Meanwhile, 32% see social media profiles as key, and 31% plan to rely on website registrations.[Go beyond the chart.]( [Webinar: How to Map the Competition] Gain actionable insights for your go-to-market strategy with trend analysis. Learn how to use the right data for a quick, accurate, and holistic view of your market landscape and maximize potential. Join eMarketer’s live Tech-Talk Webinar, presented by Similarweb. [Register now.]( ©2022 Insider Intelligence, 11 Times Square, New York, NY 10036 eMarketer Daily is published by Insider Intelligence, Inc. Email sent to: {EMAIL} [Unsubscribe]( | [Change email address]( | [Update preferences]( | [Advertise]( | [Privacy Policy]( If you cannot view the HTML newsletter, please [read it in your browser here](.