What's new in the Twitterverse?

Plus: Keeping consumers' attention and Meta's physical store April 29, 2022 [What's new in the Twitterverse?]( On Monday, Twitter accepted a bid from Elon Musk to buy the platform for about $44 billion, putting the world's richest man in the driver's seat of one of the world's biggest social media apps. This means Twitter's Q1 2022 earnings report, released Thursday, could be the last public earnings before the platform goes private. How did we get here? Musk, the world’s wealthiest person, will own one of the world’s largest megaphones and could impose his will on how it operates, essentially giving him the ultimate bully pulpit, according to Insider Intelligence senior analyst Gadjo Sevilla. The Twitter-Musk drama has been brewing since the Tesla CEO started buying Twitter stocks, accumulating about a 9% share of the social network at the beginning of April. The two sides reportedly worked through Sunday night to finalize a deal. [Read more about Musk, Twitter, and advertising on the app.]( [The future of work for marketers]( Marketing success today is all about connection. Learn how marketing leaders are adopting Slack as their digital HQ to build inclusive culture and keep employees satisfied. [Get free e-book]( ADVERTISEMENT [The Weekly Listen: Elon buys Twitter, keeping consumers' attention, and Meta's physical store]( On today's episode, we discuss Elon Musk buying Twitter, retailers' efforts on hybrid shopping, how to keep consumers' attention, the first Meta store, how much the average American gets back in their taxes, and more. Tune in to the discussion with our analysts Yory Wurmser and Blake Droesch and director of reports editing Rahul Chadha.["Behind the Numbers" is made possible by mParticle. Listen in.]( [Marketing News, Brew Style.]( Marketing Brew is the newsletter that tells you the biggest stories in marketing, advertising, media, and all the things in between in a witty tone and a succinct manner. It’s completely free, and comes five times per week directly in your inbox. [Sign up today to start receiving Marketing Brew.]( ADVERTISEMENT [Music industry spins vinyl and subscriptions into major revenues]( More than 80% of US music industry revenues came from streaming in 2021. Physical formats, like CDs and vinyl records, accounted for 11%, while the rest of the revenues stemmed from digital downloads and synchronization deals with music licensees.[Go beyond the chart.]( [Analyst Webinar: Marketing to Values-Driven Consumers] Consumers are vocal about wanting to do business with brands that align with their values. However, while brand standing can create critical opportunities, there are also pitfalls. Learn effective ways to engage with socially conscious consumers. Join eMarketer’s live Meet the Analyst Webinar. [Register Now.]( ©2022 Insider Intelligence, 11 Times Square, New York, NY 10036 eMarketer Daily is published by Insider Intelligence, Inc. Email sent to: {EMAIL} [Unsubscribe]( | [Change email address]( | [Update preferences]( | [Advertise]( | [Privacy Policy]( If you cannot view the HTML newsletter, please [read it in your browser here](.