Canada's digital audio audience and opportunity

Plus: Using digital therapeutics for patient behavioral change, United Healthcare gets bigger, and Google wants to help you find your next doctor April 12, 2022 [How big is Canada's digital audio audience and opportunity?]( Canada’s digital audio audience is growing faster than any other digital medium we track in the country, including digital video viewers and social media users. This year, digital audio will match terrestrial radio in listenership and exceed it in engagement, according to our forecasts. Our time spent with audio forecast tipped in favor of digital audio for the first time last year. The reduction in commuting during the pandemic suppressed radio consumption: Just 77% of survey respondents in Canada said they traveled in a car in 2021, compared with 92% in 2020, according to Edison Research’s Infinite Dial Canada 2021 report. Remote working, which is still common in much of the country, will continue to buoy digital audio consumption in the years ahead. The time spent gap will widen this year and next. (Our updated forecast for time spent with digital audio and radio will publish in June 2022.) Almost two-thirds of the population in Canada will listen to digital audio this year. Over the past five years, nearly 5 million new listeners began streaming audio, swelling the ranks of listenership by about 25%. Much of that growth is due to the quality of streaming music services available to local listeners. But it’s also related to the increased consumption of talk formats, including podcasts and the repurposing of terrestrial radio programming for digital distribution. [Read the full article.]( [On-demand webinar: New brand safety opportunities]( As contextual targeting grows, so does the need to measure it. During this session, you’ll hear from Oracle Advertising and The Telegraph on ways to improve your contextual advertising performance by applying new verification and optimization strategies. [Watch now]( ADVERTISEMENT [Podcast: Using digital therapeutics for patient behavioral change, United Healthcare gets bigger, and Google wants to help you find your next doctor]( Learn what exactly digital therapeutics are and how they will change the face of healthcare in the future. "In Other News," we examine the strength of United Healthcare's offerings and Google's new health services search feature. Tune in to the discussion with our analyst Rajiv Leventhal.["Behind the Numbers" is made possible by mParticle. Listen in.]( [Analyst Webinar: AR/VR’s Positive Growth]( Our latest forecast found that there are nearly 90 million augmented reality (AR) users and nearly 67 million virtual reailty (VR) users in the US in 2022. Learn our principal analyst Yory Wurmser’s perspective and how retailers and advertisers can capitalize on these technologies. Join eMarketer’s live Meet the Analyst Webinar, presented by QuickFrame by MNTN. [Register Now]( ADVERTISEMENT [A not-so-smart rise in smart speaker ownership]( As of January 2022, 35% of people ages 12 and over in the US own a smart speaker, up just 2 percentage points from the year before. That’s following an increase of 6 percentage points year over year in 2021.[Read the full article.]( [ID Resolution’s Path Forward] What disruptions have digital advertisers, publishers, and vendors faced since Apple’s mid-2021 privacy changes? Join our principal analyst Paul Verna as he discusses today’s identity resolution challenges to help you determine a confident path forward. This live eMarketer Meet the Analyst Webinar is presented by Neustar. [Register now.]( ©2022 Insider Intelligence, 11 Times Square, New York, NY 10036 eMarketer Daily is published by Insider Intelligence, Inc. Email sent to: {EMAIL} [Unsubscribe]( | [Change email address]( | [Update preferences]( | [Advertise]( | [Privacy Policy]( If you cannot view the HTML newsletter, please [read it in your browser here](.