How should marketers approach sustainable tech?

Plus: The next normal for retailers, digital ads in refrigerated aisles, and the Oscars viewership April 08, 2022 [How should media, advertising, and retail strategists think about sustainable technology?]( Tensie Whelan, professor and director at the NYU Stern Center for Sustainable Business, suggests several ways to make a real impact, both financially and environmentally, with sustainability policies: - Focus on the material issues affected by your business. If you’re Exxon, focus on reducing exposure to carbon-based fuels. Giving money to a local environmental group might be a noble endeavor, but that’s not what makes a company sustainable. What does is addressing the material issues your stakeholders feel are most important, whether it’s environmental degradation, greenhouse emissions, water waste—whatever your materiality matrix ranks highly. - Take a comprehensive look at impacts (e.g., apparel, supply chain sourcing, waste byproducts, recycling the end-product). Good intentions and real effort can have a limited effect if they don’t take into consideration the different ways your operations can affect your end goals. - Be transparent about your targets and whether you’re meeting them. That includes being frank about the failures, not just with the progress. Stakeholders will take your progress as more credible if it’s clear your goals are real and pegged against measurable outcomes. [Read the full article.]( [The future of work for marketers]( Marketing success today is all about connection. Learn how marketing leaders are adopting Slack as their digital HQ to build inclusive culture and keep employees satisfied. [Get free e-book]( ADVERTISEMENT [The Weekly Listen: The next normal for retailers, digital ads in refrigerated aisles, and the Oscars]( On today's episode, we discuss the next normal for retailers, digital ads in refrigerated aisles, what the point of the Oscars is, the potential NFL+ streaming service, regulators coming for the app stores, what makes American cars unique, and more. Tune in to the discussion with our analysts Blake Droesch and Dave Frankland and director of reports editing Rahul Chadha.["Behind the Numbers" is made possible by mParticle. Listen in.]( [It’s Time for a Privacy Reset]( Apple’s mid-2021 privacy changes have been disruptive for marketers and continue to unfold. Learn how marketers, agencies, publishers, and ad tech vendors can prepare for the changes still to come. Read eMarketer’s complimentary analyst report, “Identity Resolution 2022,” presented by Tealium. [Download Now]( ADVERTISEMENT [Tinder crushes the dating app scene, but its rivals are winning hearts]( Dating apps Bumble and Hinge attracted more downloads worldwide in 2021 than the previous two years. Meanwhile, Tinder outpaced them both by at least 54 million downloads—albeit 8 million fewer downloads than its lead in 2020.[Go beyond the chart.]( ©2022 Insider Intelligence, 11 Times Square, New York, NY 10036 eMarketer Daily is published by Insider Intelligence, Inc. Email sent to: {EMAIL} [Unsubscribe]( | [Change email address]( | [Update preferences]( | [Advertise]( | [Privacy Policy]( If you cannot view the HTML newsletter, please [read it in your browser here](.