Creator spotlight: Influencer talks TikTok and Instagram Reels

Plus: How marketers are dealing with the Russia-Ukraine conflict March 10, 2022 /ODY3LVNMRy05MDEAAAGDEx5yaD-zad1UankbuG1UmGBdG7KIHnuew2L4929aZBXGIw8HZ13YmQdgv_vPGu2QUC7TpOw= [Creator spotlight: Influencer talks TikTok and Instagram Reels](=/ODY3LVNMRy05MDEAAAGDEx5yaD-zad1UankbuG1UmGBdG7KIHnuew2L4929aZBXGIw8HZ13YmQdgv_vPGu2QUC7TpOw=) Jane Ko tried to avoid TikTok. The blogger and creator’s platform of choice is Instagram, where her @atasteofkoko account has about 118,000 followers, and she felt she wasn’t the right fit for an app that burst on the scene with singing and dancing—things she says she isn’t good at. Insider Intelligence talked to her about why she eventually caved. Insider Intelligence: Why did you decide to start posting on TikTok? Jane Ko: There was an increasing demand for TikTok, and I knew creators there were seeing video viewership numbers you just couldn’t reach on Instagram. My first few TikTok videos got no traction, but then I got the idea of turning a listicle I had made, about 100 things to do in Austin, into a series of 100 TikTok videos. II: What were the results? JK: During the two and a half months I was posting the series, my TikTok follower count shot up from basically zero to 100,000. What was most interesting, though, was that I had one video that got 2 million views when I had barely 10,000 followers, which doesn’t happen on other platforms. Now, when people recognize me in Austin, it’s not only from Instagram; I’m also the “100 Things” girl on TikTok. [Read the full article.](=/ODY3LVNMRy05MDEAAAGDEx5yaD-zad1UankbuG1UmGBdG7KIHnuew2L4929aZBXGIw8HZ13YmQdgv_vPGu2QUC7TpOw=) [Goodbye, cookies. Hello, opportunity.](=/ODY3LVNMRy05MDEAAAGDEx5yaD-zad1UankbuG1UmGBdG7KIHnuew2L4929aZBXGIw8HZ13YmQdgv_vPGu2QUC7TpOw=) Yahoo ConnectID empowers advertisers, partners, and publishers to maintain relevance and create lasting relationships with audiences – without cookies. We've modernized our identity graph, built with consumer choice and privacy at the core. So, let the cookie crumble ­– with Yahoo ConnectID, you’ll continue to drive performance and growth. [Learn more at adtech.yahooinc.com](=/ODY3LVNMRy05MDEAAAGDEx5yaD-zad1UankbuG1UmGBdG7KIHnuew2L4929aZBXGIw8HZ13YmQdgv_vPGu2QUC7TpOw=) /ODY3LVNMRy05MDEAAAGDEx5yaD-zad1UankbuG1UmGBdG7KIHnuew2L4929aZBXGIw8HZ13YmQdgv_vPGu2QUC7TpOw= [Podcast: How marketers are dealing with the Russia-Ukraine conflict](=/ODY3LVNMRy05MDEAAAGDEx5yaD-zad1UankbuG1UmGBdG7KIHnuew2L4929aZBXGIw8HZ13YmQdgv_vPGu2QUC7TpOw=) On today's episode, we discuss what brands and companies are doing in support of Ukraine, what they should be considering from a brand safety perspective, and what's going to be most important to consumers. Tune in to the discussion with our analyst Dave Frankland. ["Behind the Numbers" is made possible by MNTN. Listen in.](=/ODY3LVNMRy05MDEAAAGDEx5yaD-zad1UankbuG1UmGBdG7KIHnuew2L4929aZBXGIw8HZ13YmQdgv_vPGu2QUC7TpOw=) [chart-image](=/ODY3LVNMRy05MDEAAAGDEx5yaD-zad1UankbuG1UmGBdG7KIHnuew2L4929aZBXGIw8HZ13YmQdgv_vPGu2QUC7TpOw=) [Announcing New Media Measurement from Quotient](=/ODY3LVNMRy05MDEAAAGDEx5yaD-zad1UankbuG1UmGBdG7KIHnuew2L4929aZBXGIw8HZ13YmQdgv_vPGu2QUC7TpOw=) On-demand reporting. Customizable attribution windows. Integrated campaign measurement across multiple channels. Learn about all these benefits and more in our upcoming webinar, “Marketing with Data Transparency: Introducing Quotient’s New Media Measurement.” [Register Today](=/ODY3LVNMRy05MDEAAAGDEx5yaD-zad1UankbuG1UmGBdG7KIHnuew2L4929aZBXGIw8HZ13YmQdgv_vPGu2QUC7TpOw=) /ODY3LVNMRy05MDEAAAGDEx5yaD-zad1UankbuG1UmGBdG7KIHnuew2L4929aZBXGIw8HZ13YmQdgv_vPGu2QUC7TpOw= [The MVP of video advertising in the US](/ODY3LVNMRy05MDEAAAGDEx5yaD-zad1UankbuG1UmGBdG7KIHnuew2L4929aZBXGIw8HZ13YmQdgv_vPGu2QUC7TpOw=) TV squeaks past online and mobile video to become the top video ad channel among US agency and marketing professionals. In October, 47% ranked TV—including connected TV (CTV) and OTT—as the No. 1 video type for achieving their advertising goals. That’s more than the 46% who put online and mobile video in first place. [Go beyond the chart.](/ODY3LVNMRy05MDEAAAGDEx5yaD-zad1UankbuG1UmGBdG7KIHnuew2L4929aZBXGIw8HZ13YmQdgv_vPGu2QUC7TpOw=) [chart-image](/ODY3LVNMRy05MDEAAAGDEx5yaD-zad1UankbuG1UmGBdG7KIHnuew2L4929aZBXGIw8HZ13YmQdgv_vPGu2QUC7TpOw=) /ODY3LVNMRy05MDEAAAGDEx5yaD-zad1UankbuG1UmGBdG7KIHnuew2L4929aZBXGIw8HZ13YmQdgv_vPGu2QUC7TpOw= ©2022 Insider Intelligence Inc. 11 Times Square, New York, NY 10036 eMarketer Daily is published by Insider Intelligence Inc. 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