[Analyst Report] The Evolving Role of the CMO

The patterns driving marketing success and failure - Hi eMarketer Reader, The average tenure of the CMO has hit a 10-year low. While these executives are being squeezed from all sides of their organization, the biggest source of pressure comes from a lack of alignment with the needs of the business. Understanding CMO archetypes will help ensure prospective chief marketers and their entire marketing departments can achieve success. [Download a complimentary copy](=/ODY3LVNMRy05MDEAAAGCo1S-MtfHdgDj00EKgdJuO2SC-C0T1EsKbY_VjO11f3qrM9-bkAijZ03evZDAvy6AWfHOx4k=) of our new analyst report, “The Evolving Role of the CMO: How CMOs Can Align with the Business to Drive Success,” to understand: - How to better connect a marketing department’s strategy to overall business goals - Which leadership styles drive success in marketing departments - Where business gaps can be aligned with a specific CMO’s skills and strengths to clearly define and execute marketing strategies [Receive your copy.](=/ODY3LVNMRy05MDEAAAGCo1S-MtfHdgDj00EKgdJuO2SC-C0T1EsKbY_VjO11f3qrM9-bkAijZ03evZDAvy6AWfHOx4k=) This eMarketer report is presented by InMobi. Sincerely, eMarketer Editors P.S. Please forward this email to colleagues who are interested in CMO insights. Thank you! --------------------------------------------------------------- This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe or manage your preferences](=/ODY3LVNMRy05MDEAAAGCo1S-MtfHdgDj00EKgdJuO2SC-C0T1EsKbY_VjO11f3qrM9-bkAijZ03evZDAvy6AWfHOx4k=) at any time. You have received this email because you are subscribed to get eMarketer Special Notifications. ©2022 eMarketer, Inc. 11 Times Square, New York, NY 10036 212-763-6010 [Privacy Policy]()