Coca-Cola Shares Customer Data Management Lessons

Pop open your first-party data to create audiences that convert - Hi eMarketer Reader, As you lead your customer data management transformation, centralizing this data will be at the core of delivering exceptional customer experiences across digital channels. Marketing teams across your organization—from website and email to media—need access to accurate data in real time to create connected journeys with personalized experiences. [Register here]( for "Build Superb Experiences with Your First-Party Data: Customer Data Management Lessons From Coca-Cola and Adobe," presented by experts from Adobe and their guest at Coca-Cola, and learn how to: - Create a centralized profile by combining known and unknown data - Activate a customer data platform to help you reimagine the customer journey - Plus! Best practices from marketing leaders at Coca-Cola and Adobe [Please reserve your seat today.]( Space is limited. This webinar will take place on Thursday, February 3 at 2pm ET. This Tech-Talk Webinar is sponsored content by Adobe. Sincerely, eMarketer Editors P.S. Please forward this invite to colleagues and peers who may be interested in the power of first-party data. Thank you! Interested in sponsoring a webinar? Email [advertising@emarketer.com]() --------------------------------------------------------------- This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe or manage your preferences](=/ODY3LVNMRy05MDEAAAGCGDgkI3PrQn1MJaHx_ZEWOskpbXupqF5eXiD8SBsCHPUFJiA1_-H-pCCFM3EdEnqDkEpeiOM=) at any time. You have received this email because you are subscribed to get eMarketer Special Notifications. ©2022 eMarketer, Inc. 11 Times Square, New York, NY 10036 212-763-6010 [Privacy Policy]()