Roblox leads the branded gaming big bang with Hyundai and Vans partnerships

Ask an Analyst: Our most noteworthy stories of 2021 December 30, 2021 /ODY3LVNMRy05MDEAAAGBqp9LzByVnQMZh7tXmuIuF_cp4E6FjS-nFUMobfUTQ7skaSqaC0GLsVlTqpHykjA33sJnr2s= [Roblox leads the branded gaming big bang with Hyundai and Vans partnerships](=/ODY3LVNMRy05MDEAAAGBqp9LzByVnQMZh7tXmuIuF_cp4E6FjS-nFUMobfUTQ7skaSqaC0GLsVlTqpHykjA33sJnr2s=) This week, the newsletter team is celebrating our Insider Intelligence analysts by featuring some of their most noteworthy stories from 2021. Read what analyst Nina Goetzen picked: It's funny how much commotion was made over the metaverse as soon as the-company-formerly-known-as-Facebook got on board. In reality, video games have been light years ahead of Meta—including in branding and marketing. This story illustrates how popular metaverse-related activations were already becoming in gaming spaces like Roblox, before the Meta rebrand brought the concept into the limelight just a month later. Platforms will continue to iterate on the metaverse concept in 2022. But it will be a while before marketing campaigns in (nongaming) virtual worlds will move beyond gimmicks, simply because it’ll be a while before the metaverse gains widespread adoption. Sure, platforms like Roblox and Fortnite may not have the broadest or most desirable audience for many brands, but it’s an audience that’s likely to actually interact with a brand’s activation in the metaverse, rather than read about it in a trade pub. Read the full story on the metaverse beyond Meta in the next section. =/ODY3LVNMRy05MDEAAAGBqp9LzByVnQMZh7tXmuIuF_cp4E6FjS-nFUMobfUTQ7skaSqaC0GLsVlTqpHykjA33sJnr2s= [Make Your Marketing Campaigns Compliant](=/ODY3LVNMRy05MDEAAAGBqp9LzByVnQMZh7tXmuIuF_cp4E6FjS-nFUMobfUTQ7skaSqaC0GLsVlTqpHykjA33sJnr2s=) Trust is the new equity for marketers. Hear how privacy is a true indicator of engagement and loyalty and how it can act as a building block to increase ROI. Learn the importance of customer centricity and transparency. Watch this eMarketer Tech-Talk Webinar, presented by OneTrust PreferenceChoice™. [Watch Now](=/ODY3LVNMRy05MDEAAAGBqp9LzByVnQMZh7tXmuIuF_cp4E6FjS-nFUMobfUTQ7skaSqaC0GLsVlTqpHykjA33sJnr2s=) /ODY3LVNMRy05MDEAAAGBqp9LzByVnQMZh7tXmuIuF_cp4E6FjS-nFUMobfUTQ7skaSqaC0GLsVlTqpHykjA33sJnr2s= [Roblox leads the branded gaming big bang with Hyundai and Vans partnerships](=/ODY3LVNMRy05MDEAAAGBqp9LzByVnQMZh7tXmuIuF_cp4E6FjS-nFUMobfUTQ7skaSqaC0GLsVlTqpHykjA33sJnr2s=) Branded content is making a splash in “Roblox,” with Hyundai and Vans both creating their own in-game worlds in September. Why it matters: Branded gaming became popular during the pandemic as a way to digitally mimic experiential marketing, but the practice has retained its popularity, even as cities across the US begin to reopen (albeit with mask requirements and proof of vaccination). Only now, those digital experiences aren’t just an imitation of real life, but also expanded realities that wouldn’t be possible in a nondigital world. The key takeaway: Though marketers turned to digital experiences as a necessity during the pandemic, many are finding that the format holds lasting value. [Read the full article.](=/ODY3LVNMRy05MDEAAAGBqp9LzByVnQMZh7tXmuIuF_cp4E6FjS-nFUMobfUTQ7skaSqaC0GLsVlTqpHykjA33sJnr2s=) [Webinar: Use Data Lakes to Empower Customer Experiences](=/ODY3LVNMRy05MDEAAAGBqp9LzByVnQMZh7tXmuIuF_cp4E6FjS-nFUMobfUTQ7skaSqaC0GLsVlTqpHykjA33sJnr2s=) Improve efficiencies, lower costs, and drive revenue with data-driven experiences. Learn what you’ll need to implement a data lake roadmap. Plus, hear how Gerber Life Insurance successfully activated its own roadmap and what the company gained. Watch this eMarketer Tech-Talk Webinar, presented by Merkle. [Watch Now](=/ODY3LVNMRy05MDEAAAGBqp9LzByVnQMZh7tXmuIuF_cp4E6FjS-nFUMobfUTQ7skaSqaC0GLsVlTqpHykjA33sJnr2s=) /ODY3LVNMRy05MDEAAAGBqp9LzByVnQMZh7tXmuIuF_cp4E6FjS-nFUMobfUTQ7skaSqaC0GLsVlTqpHykjA33sJnr2s= /ODY3LVNMRy05MDEAAAGBqp9LzByVnQMZh7tXmuIuF_cp4E6FjS-nFUMobfUTQ7skaSqaC0GLsVlTqpHykjA33sJnr2s= ©2021 Insider Intelligence Inc. 11 Times Square, New York, NY 10036 eMarketer Daily is published by Insider Intelligence Inc. [Unsubscribe](/ODY3LVNMRy05MDEAAAGBqp9LzByVnQMZh7tXmuIuF_cp4E6FjS-nFUMobfUTQ7skaSqaC0GLsVlTqpHykjA33sJnr2s=) | [Change email address](/ODY3LVNMRy05MDEAAAGBqp9LzByVnQMZh7tXmuIuF_cp4E6FjS-nFUMobfUTQ7skaSqaC0GLsVlTqpHykjA33sJnr2s=) | [Update preferences](/ODY3LVNMRy05MDEAAAGBqp9LzByVnQMZh7tXmuIuF_cp4E6FjS-nFUMobfUTQ7skaSqaC0GLsVlTqpHykjA33sJnr2s=) | [Advertise](=/ODY3LVNMRy05MDEAAAGBqp9LzByVnQMZh7tXmuIuF_cp4E6FjS-nFUMobfUTQ7skaSqaC0GLsVlTqpHykjA33sJnr2s=) [Select "Research Submissions"](=/ODY3LVNMRy05MDEAAAGBqp9LzByVnQMZh7tXmuIuF_cp4E6FjS-nFUMobfUTQ7skaSqaC0GLsVlTqpHykjA33sJnr2s=) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](=/ODY3LVNMRy05MDEAAAGBqp9LzByVnQMZh7tXmuIuF_cp4E6FjS-nFUMobfUTQ7skaSqaC0GLsVlTqpHykjA33sJnr2s=). =/ODY3LVNMRy05MDEAAAGBqp9LzByVnQMZh7tXmuIuF_cp4E6FjS-nFUMobfUTQ7skaSqaC0GLsVlTqpHykjA33sJnr2s= =/ODY3LVNMRy05MDEAAAGBqp9LzByVnQMZh7tXmuIuF_cp4E6FjS-nFUMobfUTQ7skaSqaC0GLsVlTqpHykjA33sJnr2s=