Canada hits fast forward on digital audio

Plus: How BeautyBio is positioning itself for growth amid a changing digital media landscape December 15, 2021 /ODY3LVNMRy05MDEAAAGBXWOV_nZ1u5Vp7B6FgcQFcAZNR7JKaklb1vh99uSqOKqYsJS1u87La2Lt1KIYUsOwKlsjpTM= [Canada hits fast forward on digital audio](=/ODY3LVNMRy05MDEAAAGBXWOV_nZ1u5Vp7B6FgcQFcAZNR7JKaklb1vh99uSqOKqYsJS1u87La2Lt1KIYUsOwKlsjpTM=) Canada's time spent with digital audio surpassed that of radio for the first time in 2021. The gap will widen going forward. At 1 hour, 33 minutes a day on average in 2022, time spent with digital audio will be 8 minutes more than time spent with radio. The switch is related to a reduction in commuting, which has had a direct impact on terrestrial radio consumption. Digital audio listeners will surpass 25 million in 2022. This includes users who stream music, digital audio, and podcasts. The number of podcast listeners has grown by double digits in the past few years as podcast networks have expanded, offering near-unlimited choices for even the most niche topics. An additional 900,000 listeners will join the ranks in 2022, and podcast listeners will represent over one-third of internet users for the first time. The ad market is maturing to meet this new audience. Digital audio ad spending hit C$96 million ($71.6 million) in 2020, according to Interactive Advertising Bureau of Canada’s (IAB Canada) latest reporting on the market. That’s a mere 1.0% of total digital ad spending in the country, according to IAB Canada—a mismatch when considering the amount of time consumers spend with audio formats. [Read the full article.](=/ODY3LVNMRy05MDEAAAGBXWOV_nZ1u5Vp7B6FgcQFcAZNR7JKaklb1vh99uSqOKqYsJS1u87La2Lt1KIYUsOwKlsjpTM=) [Relieving Data Deprecation And Identity Challenges](=/ODY3LVNMRy05MDEAAAGBXWOV_nZ1u5Vp7B6FgcQFcAZNR7JKaklb1vh99uSqOKqYsJS1u87La2Lt1KIYUsOwKlsjpTM=) Data deprecation will completely upend digital marketing. To find out how brands & publishers are preparing, Permutive commissioned Forrester Consulting to uncover trends around identity today, and how the industry can rebuild itself for tomorrow. [Download the full study.](=/ODY3LVNMRy05MDEAAAGBXWOV_nZ1u5Vp7B6FgcQFcAZNR7JKaklb1vh99uSqOKqYsJS1u87La2Lt1KIYUsOwKlsjpTM=) /ODY3LVNMRy05MDEAAAGBXWOV_nZ1u5Vp7B6FgcQFcAZNR7JKaklb1vh99uSqOKqYsJS1u87La2Lt1KIYUsOwKlsjpTM= [Brand Anatomy: How BeautyBio is positioning itself for growth amid a changing digital media landscape](=/ODY3LVNMRy05MDEAAAGBXWOV_nZ1u5Vp7B6FgcQFcAZNR7JKaklb1vh99uSqOKqYsJS1u87La2Lt1KIYUsOwKlsjpTM=) On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Abby Whitmer, vice president of ecommerce at BeautyBio, to discuss how the beauty brand is adjusting to iOS privacy changes, tackling supply chain issues as a medium-sized business, and lessons from this year’s holiday season. ["Behind the Numbers" is made possible by Basis Technologies. Listen in.](=/ODY3LVNMRy05MDEAAAGBXWOV_nZ1u5Vp7B6FgcQFcAZNR7JKaklb1vh99uSqOKqYsJS1u87La2Lt1KIYUsOwKlsjpTM=) [chart-image](=/ODY3LVNMRy05MDEAAAGBXWOV_nZ1u5Vp7B6FgcQFcAZNR7JKaklb1vh99uSqOKqYsJS1u87La2Lt1KIYUsOwKlsjpTM=) [Meet the Analyst Webinar: Top Retail Trends for 2022](=/ODY3LVNMRy05MDEAAAGBXWOV_nZ1u5Vp7B6FgcQFcAZNR7JKaklb1vh99uSqOKqYsJS1u87La2Lt1KIYUsOwKlsjpTM=) During this lively panel discussion, eMarketer analysts will walk you through their predictions for five key inflection points for retail in the year ahead. Learn about retail media networks, viral commerce, and much more. Join eMarketer’s live Meet the Analyst Webinar, with presenting sponsor InMobi. [Register Now](=/ODY3LVNMRy05MDEAAAGBXWOV_nZ1u5Vp7B6FgcQFcAZNR7JKaklb1vh99uSqOKqYsJS1u87La2Lt1KIYUsOwKlsjpTM=) /ODY3LVNMRy05MDEAAAGBXWOV_nZ1u5Vp7B6FgcQFcAZNR7JKaklb1vh99uSqOKqYsJS1u87La2Lt1KIYUsOwKlsjpTM= [Brick-and-mortar sales will lapse back into stagnation after a strong 2021](/ODY3LVNMRy05MDEAAAGBXWOV_nZ1u5Vp7B6FgcQFcAZNR7JKaklb1vh99uSqOKqYsJS1u87La2Lt1KIYUsOwKlsjpTM=) US ecommerce sales will surpass $1 trillion annually in 2022, up 15.9% from this year. [See the chart.](/ODY3LVNMRy05MDEAAAGBXWOV_nZ1u5Vp7B6FgcQFcAZNR7JKaklb1vh99uSqOKqYsJS1u87La2Lt1KIYUsOwKlsjpTM=) [chart-image](/ODY3LVNMRy05MDEAAAGBXWOV_nZ1u5Vp7B6FgcQFcAZNR7JKaklb1vh99uSqOKqYsJS1u87La2Lt1KIYUsOwKlsjpTM=) [Build Compliant Marketing Campaigns in 2022](=/ODY3LVNMRy05MDEAAAGBXWOV_nZ1u5Vp7B6FgcQFcAZNR7JKaklb1vh99uSqOKqYsJS1u87La2Lt1KIYUsOwKlsjpTM=) Trust is the new equity for marketers. Learn why privacy is a true indicator of engagement and loyalty and how a privacy-first strategy can act as a building block to increase ROI. Join eMarketer’s live Tech-Talk Webinar, presented by OneTrust PreferenceChoice™. [Register now.](=/ODY3LVNMRy05MDEAAAGBXWOV_nZ1u5Vp7B6FgcQFcAZNR7JKaklb1vh99uSqOKqYsJS1u87La2Lt1KIYUsOwKlsjpTM=) =/ODY3LVNMRy05MDEAAAGBXWOV_nZ1u5Vp7B6FgcQFcAZNR7JKaklb1vh99uSqOKqYsJS1u87La2Lt1KIYUsOwKlsjpTM= =/ODY3LVNMRy05MDEAAAGBXWOV_nZ1u5Vp7B6FgcQFcAZNR7JKaklb1vh99uSqOKqYsJS1u87La2Lt1KIYUsOwKlsjpTM= /ODY3LVNMRy05MDEAAAGBXWOV_nZ1u5Vp7B6FgcQFcAZNR7JKaklb1vh99uSqOKqYsJS1u87La2Lt1KIYUsOwKlsjpTM= ©2021 Insider Intelligence Inc. 11 Times Square, New York, NY 10036 eMarketer Daily is published by Insider Intelligence Inc. [Unsubscribe](/ODY3LVNMRy05MDEAAAGBXWOV_nZ1u5Vp7B6FgcQFcAZNR7JKaklb1vh99uSqOKqYsJS1u87La2Lt1KIYUsOwKlsjpTM=) | [Change email address](/ODY3LVNMRy05MDEAAAGBXWOV_nZ1u5Vp7B6FgcQFcAZNR7JKaklb1vh99uSqOKqYsJS1u87La2Lt1KIYUsOwKlsjpTM=) | [Update preferences](/ODY3LVNMRy05MDEAAAGBXWOV_nZ1u5Vp7B6FgcQFcAZNR7JKaklb1vh99uSqOKqYsJS1u87La2Lt1KIYUsOwKlsjpTM=) | [Advertise](=/ODY3LVNMRy05MDEAAAGBXWOV_nZ1u5Vp7B6FgcQFcAZNR7JKaklb1vh99uSqOKqYsJS1u87La2Lt1KIYUsOwKlsjpTM=) [Select "Research Submissions"](=/ODY3LVNMRy05MDEAAAGBXWOV_nZ1u5Vp7B6FgcQFcAZNR7JKaklb1vh99uSqOKqYsJS1u87La2Lt1KIYUsOwKlsjpTM=) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](=/ODY3LVNMRy05MDEAAAGBXWOV_nZ1u5Vp7B6FgcQFcAZNR7JKaklb1vh99uSqOKqYsJS1u87La2Lt1KIYUsOwKlsjpTM=). =/ODY3LVNMRy05MDEAAAGBXWOV_nZ1u5Vp7B6FgcQFcAZNR7JKaklb1vh99uSqOKqYsJS1u87La2Lt1KIYUsOwKlsjpTM= =/ODY3LVNMRy05MDEAAAGBXWOV_nZ1u5Vp7B6FgcQFcAZNR7JKaklb1vh99uSqOKqYsJS1u87La2Lt1KIYUsOwKlsjpTM=