Embrace Change in Media Planning

Download Nielsen’s Media Planning Report. - "eMarketer FYI" is part of your subscription to the eMarketer Daily Newsletter. --------------------------------------------------------------- Download Nielsen’s Media Planning Report. Email not displaying correctly? [View it in your browser.]( [Embrace Change in Media Planning: 3 pillars of effectiveness]() If the last 18 months of uncertainty have taught us anything, it’s that the old way of doing things doesn’t have to be the only way. Planning for future uncertainty requires advertisers to shift from a fixed mindset to one of growth. [Download Nielsen’s Embrace Change in Media Planning: 3 Pillars of Effectiveness]() to learn how to navigate the current and future state of disruption. Key takeaways include: - Focus on people - use person-level data to center your response to the pandemic's impact on the consumption of goods and media around people - Adopt a continuous strategy - treat planning as an always-on exercise versus something that is executed every 12-18 months - Implement connected planning - add transparency to the marketing workflow and ensure data partners make the process as simple as possible [DOWNLOAD]() Copyright © 2021, The Nielsen Company (US), LLC. All rights reserved. [675 6th Ave #3 New York, NY 10010]() --------------------------------------------------------------- View in browser [here](. "eMarketer FYI" sponsored mailings are strictly controlled and distributed by Insider Intelligence. [Click here to unsubscribe from future "eMarketer FYI" mailings or to manage your email preferences](/ODY3LVNMRy05MDEAAAGBFX7yeCnxjvrVQO1R0fd33D1-kF5Inkg7F-XQ9hdqvA56OpONu6Y46c9A7c27uZ1oNrmdBzI=). Unsubscribing will not affect your subscription to the [eMarketer Daily Newsletter](). ©2021 Insider Intelligence, 11 Times Square, New York, NY 10036 800-405-0844 [Privacy Policy]()