The Perfect Commercial Revealed

What we learned from AI analysis - Hi eMarketer Reader, As someone who began their career in broadcasting, I love talking TV and learning about the industry’s ongoing transformation to digital. Recently, I came across a stat that is counterintuitive to what I have come to expect: In an AI-driven analysis of over 1,800 commercials, MNTN and QuickFrame discovered that a 30-second connected TV (CTV) ad can drive a 24% better conversion rate than its 15-second counterpart. That’s impressive. [Let’s get together]( for "Building a Perfect CTV Ad: What AI Analysis Reveals," presented by MNTN. During this live webinar, we will learn: - The types of creative elements that make for high-performing commercials - How to effectively evaluate ad creative - How AI can improve A/B testing and help us understand which commercials resonate best with audiences - Plus! Ask questions of the experts [Reserve your seat now]( to join me on Thursday, November 11 at 2pm ET. This Tech-Talk Webinar is sponsored content by MNTN. Sincerely, Nancy Taffera-Santos SVP, Media Solutions & Strategy eMarketer P.S. Please forward this invite to colleagues and peers who may be interested in CTV ads. Thank you! Interested in sponsoring a webinar? Email [advertising@emarketer.com]() --------------------------------------------------------------- This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe or manage your preferences](=/ODY3LVNMRy05MDEAAAGAj7XUm5RgHe0_YtgD1vxTfjlK_-vnHA6jMpQwzlwuBHzcPhR2c9ttAPpBpWJiBOIKZNrXOsY=) at any time. You have received this email because you are subscribed to get eMarketer Special Notifications. ©2021 eMarketer, Inc. 11 Times Square, New York, NY 10036 212-763-6010 [Privacy Policy]()