For the first time, Instagram contributes over half of Facebook's US ad revenues

How much did 'Squid Game' help Netflix, inflated TV ad spending, and a single TV currency November 2, 2021 /ODY3LVNMRy05MDEAAAGAf7t8DwO6sEZcuVh6fuGfxm9Tp72Y_nq0hXIhpFMplrK98aJ5KKuJtnX6rpzUGaIbGuTMoG8= [For the first time, Instagram contributes over half of Facebook's US ad revenues]() The forecast: For the first time, Instagram will make up over 50% of parent company Facebook’s $50.30 billion in net ad revenues in 2021. Dive deeper: - Instagram's US ad revenues are growing faster than Facebook's overall, but ad growth for both platforms is driven by similar factors, including more ecommerce and retail ads and more investment into direct response video ads. - We expect Instagram will grow 52.0% in 2021 to reach over $26 billion in US ad revenues after growing 40.4% in 2020. - Political issues could affect Instagram, following criticisms of the platform's impact on teens' mental health. That said, elevated levels of digital ad spend across social media will continue to drive Instagram's ad revenues in a positive direction for Facebook at large. [Read the full article.]() [Conversion, user engagement & frustration across 6.5bn web sessions... the results are in.](=/ODY3LVNMRy05MDEAAAGAf7t8DwO6sEZcuVh6fuGfxm9Tp72Y_nq0hXIhpFMplrK98aJ5KKuJtnX6rpzUGaIbGuTMoG8=) Will your website meet UX & conversion standards for 2022? Our data scientists crunched 6.5 billion user sessions across 11 industries to identify trends in user frustration, engagement, and conversion. See how you compare — view the full report now. [View Report](=/ODY3LVNMRy05MDEAAAGAf7t8DwO6sEZcuVh6fuGfxm9Tp72Y_nq0hXIhpFMplrK98aJ5KKuJtnX6rpzUGaIbGuTMoG8=) /ODY3LVNMRy05MDEAAAGAf7t8DwO6sEZcuVh6fuGfxm9Tp72Y_nq0hXIhpFMplrK98aJ5KKuJtnX6rpzUGaIbGuTMoG8= [Podcast: How much did 'Squid Game' help Netflix, inflated TV ad spending, and a single TV currency]() On today's episode, we discuss the most interesting takeaways from Netflix's Q3 earnings, how much of a boost "Squid Game" gave them, and what the rest of the year has in store for the streaming giant. We then talk about whether TV and social media ad spending is inflated compared to their respective daily consumption and whether a single TV currency is possible. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes. ["Behind the Numbers" is made possible by Tinuiti. Listen in.]() [chart-image]() [Digital Strategy Secrets from content marketing guru Joe Pulizzi // Webinar, Nov. 4](=/ODY3LVNMRy05MDEAAAGAf7t8DwO6sEZcuVh6fuGfxm9Tp72Y_nq0hXIhpFMplrK98aJ5KKuJtnX6rpzUGaIbGuTMoG8=) Joe is founder of The Tilt newsletter and author of the Amazon #1 marketing bestseller Content Inc. He’ll show you how to grow your business, establish your No. 1 channel for disseminating content, and drive multiple forms of revenue for your organization. [Save your spot](=/ODY3LVNMRy05MDEAAAGAf7t8DwO6sEZcuVh6fuGfxm9Tp72Y_nq0hXIhpFMplrK98aJ5KKuJtnX6rpzUGaIbGuTMoG8=) /ODY3LVNMRy05MDEAAAGAf7t8DwO6sEZcuVh6fuGfxm9Tp72Y_nq0hXIhpFMplrK98aJ5KKuJtnX6rpzUGaIbGuTMoG8= [US adults across age groups prefer streaming services to cable TV](=/ODY3LVNMRy05MDEAAAGAf7t8DwO6sEZcuVh6fuGfxm9Tp72Y_nq0hXIhpFMplrK98aJ5KKuJtnX6rpzUGaIbGuTMoG8=) Baby boomers are the only generation in the US that watches cable TV in significant numbers. 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