US ad-supported Spotify listeners pass 40 million mark; Welcome to the metaverse, did James Bond save movie theaters, and alternative content

Spotify will hit 41.5 million ad-supported US listeners this year, a 9.7% increase over 2020, reflecting a greater trend of ad-supported listeners increasing their share on the predominantly subscription-based platform. October 19, 2021 [US ad-supported Spotify listeners pass 40 million mark; Welcome to the metaverse, did James Bond save movie theaters, and alternative content]() The forecast: Spotify will hit 41.5 million ad-supported US listeners this year, a 9.7% increase over 2020, reflecting a greater trend of ad-supported listeners increasing their share on the predominantly subscription-based platform. Dive Deeper: - The rise of podcast listening on Spotify is causing ad-supported listeners to increase as a percentage of total Spotify listeners. As this trend continues, there will be just about the same number of ad-supported listeners as Premium subscribers by 2025. - Overall listeners will increase 10.1% this year to reach a total of 83.1 million monthly listeners, making Spotify the most-listened-to service in the US by far. - Next year, Spotify listeners will reach 30.0% of US internet users for the first time. [Read the full article.]() [The New Event Marketing Opportunity]() The event landscape has changed. A new mix of virtual, hybrid, and in-person events are now available to marketers. Learn how to strategically incorporate these event formats to maximize your event marketing channel in Cvent’s new eBook. [Get Your Copy]() [Podcast: Welcome to the metaverse, did James Bond save movie theaters, and alternative content](/ODY3LVNMRy05MDEAAAGAN6LkUM3eormFGAJOz85GoGaheAY-nbHURq4Ah_zgWReie17HMPMLqqN4en7wUPGQs6XV0ts=) On today's episode, we discuss the current state of the so-called "metaverse," what the future of mixed reality could look like, and how marketers are getting involved. We then talk about what the new James Bond film’s opening weekend tells us about the state of the movie theater industry and what kinds of alternative content theaters might feature to stay relevant. Tune in to the discussion with eMarketer Briefing director at Insider Intelligence Jeremy Goldman. ["Behind the Numbers" is made possible by Neustar. Listen in.](/ODY3LVNMRy05MDEAAAGAN6LkUM3eormFGAJOz85GoGaheAY-nbHURq4Ah_zgWReie17HMPMLqqN4en7wUPGQs6XV0ts=) [chart-image](/ODY3LVNMRy05MDEAAAGAN6LkUM3eormFGAJOz85GoGaheAY-nbHURq4Ah_zgWReie17HMPMLqqN4en7wUPGQs6XV0ts=) [Meet the Analyst: Holiday Ecommerce Forecast]() Andrew Lipsman presents our holiday sales and growth outlook. We’ll discuss how Cyber Five, top retailers, and product categories will perform. Plus, learn key digital marketing strategies for promotions, mobile apps, social ads, and more. Join this live eMarketer Analyst Webinar, with presenting sponsor Criteo. [Register Now]() [US retail holiday season sales will grow the fastest in years despite ecommerce deceleration]() US retail ecommerce sales growth will slow considerably this holiday season, from 32.0% in the 2020 season to 14.4% during that of 2021. [See the chart.]() [chart-image]() [Webinar: From Retail Complexity to Competitive Advantage](=/ODY3LVNMRy05MDEAAAGAN6LkUM3eormFGAJOz85GoGaheAY-nbHURq4Ah_zgWReie17HMPMLqqN4en7wUPGQs6XV0ts=) Take action against retail complexity and improve performance. Learn the six internal and external factors causing “commerce anarchy” and how to thrive in the competitive ecommerce landscape. Join eMarketer’s live Tech-Talk Webinar, presented by Productsup. [Register now.](=/ODY3LVNMRy05MDEAAAGAN6LkUM3eormFGAJOz85GoGaheAY-nbHURq4Ah_zgWReie17HMPMLqqN4en7wUPGQs6XV0ts=) =/ODY3LVNMRy05MDEAAAGAN6LkUM3eormFGAJOz85GoGaheAY-nbHURq4Ah_zgWReie17HMPMLqqN4en7wUPGQs6XV0ts= =/ODY3LVNMRy05MDEAAAGAN6LkUM3eormFGAJOz85GoGaheAY-nbHURq4Ah_zgWReie17HMPMLqqN4en7wUPGQs6XV0ts= ©2021 Insider Intelligence Inc. 11 Times Square, New York, NY 10036 eMarketer Daily is published by Insider Intelligence Inc. [Unsubscribe](/ODY3LVNMRy05MDEAAAGAN6LkUM3eormFGAJOz85GoGaheAY-nbHURq4Ah_zgWReie17HMPMLqqN4en7wUPGQs6XV0ts=) | [Change email address](/ODY3LVNMRy05MDEAAAGAN6LkUM3eormFGAJOz85GoGaheAY-nbHURq4Ah_zgWReie17HMPMLqqN4en7wUPGQs6XV0ts=) | [Update preferences](/ODY3LVNMRy05MDEAAAGAN6LkUM3eormFGAJOz85GoGaheAY-nbHURq4Ah_zgWReie17HMPMLqqN4en7wUPGQs6XV0ts=) | [Advertise](=/ODY3LVNMRy05MDEAAAGAN6LkUM3eormFGAJOz85GoGaheAY-nbHURq4Ah_zgWReie17HMPMLqqN4en7wUPGQs6XV0ts=) [Select "Research Submissions"](=/ODY3LVNMRy05MDEAAAGAN6LkUM3eormFGAJOz85GoGaheAY-nbHURq4Ah_zgWReie17HMPMLqqN4en7wUPGQs6XV0ts=) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](=/ODY3LVNMRy05MDEAAAGAN6LkUM3eormFGAJOz85GoGaheAY-nbHURq4Ah_zgWReie17HMPMLqqN4en7wUPGQs6XV0ts=). =/ODY3LVNMRy05MDEAAAGAN6LkUM3eormFGAJOz85GoGaheAY-nbHURq4Ah_zgWReie17HMPMLqqN4en7wUPGQs6XV0ts= =/ODY3LVNMRy05MDEAAAGAN6LkUM3eormFGAJOz85GoGaheAY-nbHURq4Ah_zgWReie17HMPMLqqN4en7wUPGQs6XV0ts=