3 new things in retail; How the delta variant is changing behavior, ads during tragedy, and events in limbo

Take a look at some of Insider Intelligence's latest retail stories. September 22, 2021 [3 new things in retail; How the delta variant is changing behavior, ads during tragedy, and events in limbo](/ODY3LVNMRy05MDEAAAF_rJTxXZ0jljqYBX991Je2L_19PuqrobDxC9XEvWWDNYo_2wWZPGMWFzKhKQIKs_pOexSUo5A=) Take a look at some of Insider Intelligence's latest retail stories. [1. Proximity mobile pay is on the rise worldwide]() The forecast: In 2020, more than 1.18 billion people used proximity mobile payments worldwide, a growth of 22.2% over 2019. By 2022, proximity mobile payments will reach close to 1.35 billion people worldwide as the payment method's popularity increases. In 2021, we project more than 1.27 billion people will use proximity mobile payment users, some 70 million more than we previously expected. [2. Shopify is bolstering tools for international storefronts and marketing]() The news: Shopify is scaling up its international ecommerce operations with two recent developments: - The ecommerce giant unveiled Shopify Markets, a "global ecommerce hub" that will handle currency conversion, language translation, and more for merchants looking to open their business to foreign markets. - It made an investment in and struck a multiyear partnership with Yotpo, a marketing service that handles direct-to-consumer (D2C) marketing like SMS, referrals, emails, and more for digital brands. Yotpo said it will focus on accelerating product development and growth following the Shopify deals. [Read the full article.](/ODY3LVNMRy05MDEAAAF_rJTxXZ0jljqYBX991Je2L_19PuqrobDxC9XEvWWDNYo_2wWZPGMWFzKhKQIKs_pOexSUo5A=) [How to Master in the Moment Digital Engagement]() With endless ways to connect and interact with customers digitally, it takes an air-tight plan to nail real-time engagement. Master how you engage customers in the moment by adding the expert approaches laid out in this eBook including when, where, and how to engage with customers online. [Learn How]() [Podcast: How the delta variant is changing behavior, ads during tragedy, and events in limbo](/ODY3LVNMRy05MDEAAAF_rJTxXZ0jljqYBX991Je2L_19PuqrobDxC9XEvWWDNYo_2wWZPGMWFzKhKQIKs_pOexSUo5A=) On today's episode, we discuss how the delta variant has affected people's comfort levels doing various activities, what customers want retailers to do in response, and what Americans aren't willing to give up. We then talk about the COVID consumer trend most likely to stick, how brands advertise during tragedy, and what the short- (and long-) term future of events might be. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman. ["Behind the Numbers" is made possible by VTEX. Listen in.](/ODY3LVNMRy05MDEAAAF_rJTxXZ0jljqYBX991Je2L_19PuqrobDxC9XEvWWDNYo_2wWZPGMWFzKhKQIKs_pOexSUo5A=) [chart-image](/ODY3LVNMRy05MDEAAAF_rJTxXZ0jljqYBX991Je2L_19PuqrobDxC9XEvWWDNYo_2wWZPGMWFzKhKQIKs_pOexSUo5A=) [Webinar: How to Improve Brand Health]() To create a beloved brand, marketers need to measure brand impact while exceeding their short- and longer-term marketing goals. Learn how marketing analytics can help identify KPIs for optimization and drive sales. Join eMarketer’s live Tech-Talk Webinar, with presenting sponsor Neustar. [Register Now]() [Spotify’s evolution from being largely ad-supported to mostly ad-free](=/ODY3LVNMRy05MDEAAAF_rJTxXZ0jljqYBX991Je2L_19PuqrobDxC9XEvWWDNYo_2wWZPGMWFzKhKQIKs_pOexSUo5A=) In Q2 2016, Spotify was primarily an ad-supported platform among 25- to 54-year-olds in the US. Just 36% of their time spent with the platform was through its ad-free subscription service. [See the chart.](=/ODY3LVNMRy05MDEAAAF_rJTxXZ0jljqYBX991Je2L_19PuqrobDxC9XEvWWDNYo_2wWZPGMWFzKhKQIKs_pOexSUo5A=) [chart-image](=/ODY3LVNMRy05MDEAAAF_rJTxXZ0jljqYBX991Je2L_19PuqrobDxC9XEvWWDNYo_2wWZPGMWFzKhKQIKs_pOexSUo5A=) ©2021 Insider Intelligence Inc. 11 Times Square, New York, NY 10036 eMarketer Daily is published by Insider Intelligence Inc. [Unsubscribe](/ODY3LVNMRy05MDEAAAF_rJTxXZ0jljqYBX991Je2L_19PuqrobDxC9XEvWWDNYo_2wWZPGMWFzKhKQIKs_pOexSUo5A=) | [Change email address](/ODY3LVNMRy05MDEAAAF_rJTxXZ0jljqYBX991Je2L_19PuqrobDxC9XEvWWDNYo_2wWZPGMWFzKhKQIKs_pOexSUo5A=) | [Update preferences](/ODY3LVNMRy05MDEAAAF_rJTxXZ0jljqYBX991Je2L_19PuqrobDxC9XEvWWDNYo_2wWZPGMWFzKhKQIKs_pOexSUo5A=) | [Advertise](=/ODY3LVNMRy05MDEAAAF_rJTxXZ0jljqYBX991Je2L_19PuqrobDxC9XEvWWDNYo_2wWZPGMWFzKhKQIKs_pOexSUo5A=) [Select "Research Submissions"](=/ODY3LVNMRy05MDEAAAF_rJTxXZ0jljqYBX991Je2L_19PuqrobDxC9XEvWWDNYo_2wWZPGMWFzKhKQIKs_pOexSUo5A=) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](=/ODY3LVNMRy05MDEAAAF_rJTxXZ0jljqYBX991Je2L_19PuqrobDxC9XEvWWDNYo_2wWZPGMWFzKhKQIKs_pOexSUo5A=). =/ODY3LVNMRy05MDEAAAF_rJTxXZ0jljqYBX991Je2L_19PuqrobDxC9XEvWWDNYo_2wWZPGMWFzKhKQIKs_pOexSUo5A= =/ODY3LVNMRy05MDEAAAF_rJTxXZ0jljqYBX991Je2L_19PuqrobDxC9XEvWWDNYo_2wWZPGMWFzKhKQIKs_pOexSUo5A=