Spotify poised to overtake Apple Podcasts this year; How neobanks are changing personal finance, banking subscriptions, and environmentally conscious banks

Spotify is still expanding its podcast listenership in the US, while Apple Podcasts’ has essentially stagnated. In fact, Spotify will narrowly surpass Apple in that metric by the end of this year. September 21, 2021 [Spotify poised to overtake Apple Podcasts this year; How neobanks are changing personal finance, banking subscriptions, and environmentally conscious banks]() The forecast: Spotify is still expanding its podcast listenership in the US, while Apple Podcasts' has essentially stagnated. In fact, Spotify will narrowly surpass Apple in that metric by the end of this year. The Swedish streaming company will have 28.2 million monthly podcast listeners over Apple’s 28.0 million, a razor-thin lead that will widen in the years to come. Dive deeper: - This year, 40.0% of US internet users will tune in to podcasts at least once per month. Given the medium’s rapid listener growth thus far, we expect that growth to slow down for the next few years. - Despite this overall deceleration, Spotify’s growth among that listener base will continue to increase through the end of our forecast period in 2025. - YouTube and Google Podcasts are also popular platforms for podcast listening in the US. Amazon Music continues to build out its audio offerings and invest in the medium. (We do not yet publish podcast listener forecasts for these platforms.) [Read the full article.]() [New Report Reveals Grocery-Retail Insights from Mars Wrigley, Mondelez, Unilever & More]() The way that people shop has changed. Download our report to understand how the experts are rethinking their go-to-market strategy. [Download Now]() [Podcast: How neobanks are changing personal finance, banking subscriptions, and environmentally conscious banks](=/ODY3LVNMRy05MDEAAAF_p3DP5qQg5T_NCgAqO8hQHQuvyAXxyDX5P2PpaS-Ed0iyTbbKQ9qv1kx8uRyY9o_wWMOyFkA=) On today's episode, we discuss how digital-only neobanks are reshaping consumer banking, what makes them an attractive alternative to legacy banks, and how they are incorporating subscriptions into their business model. Tune in to the discussion with eMarketer vice president of content and head of financial services at Insider Intelligence Daniel Van Dyke. ["Behind the Numbers" is made possible by VTEX. Listen in.](=/ODY3LVNMRy05MDEAAAF_p3DP5qQg5T_NCgAqO8hQHQuvyAXxyDX5P2PpaS-Ed0iyTbbKQ9qv1kx8uRyY9o_wWMOyFkA=) [chart-image](=/ODY3LVNMRy05MDEAAAF_p3DP5qQg5T_NCgAqO8hQHQuvyAXxyDX5P2PpaS-Ed0iyTbbKQ9qv1kx8uRyY9o_wWMOyFkA=) [Webinar: Tips to Close the Customer Experience Gap]() The gap between marketers’ customer experience (CX) strategies and consumer expectations persists. Learn key areas where brands fall short and how marketers can help narrow the CX gap with data integration. Join this live eMarketer Tech-Talk Webinar, with presenting sponsor Redpoint Global. [Register Now]() [More than 3 in 5 YouTube video views occur on mobile devices](=/ODY3LVNMRy05MDEAAAF_p3DP5qQg5T_NCgAqO8hQHQuvyAXxyDX5P2PpaS-Ed0iyTbbKQ9qv1kx8uRyY9o_wWMOyFkA=) Around the world, mobile is the No. 1 device for watching YouTube, capturing 63% of the platform’s video views in Q2 2021. [See the chart.](=/ODY3LVNMRy05MDEAAAF_p3DP5qQg5T_NCgAqO8hQHQuvyAXxyDX5P2PpaS-Ed0iyTbbKQ9qv1kx8uRyY9o_wWMOyFkA=) [chart-image](=/ODY3LVNMRy05MDEAAAF_p3DP5qQg5T_NCgAqO8hQHQuvyAXxyDX5P2PpaS-Ed0iyTbbKQ9qv1kx8uRyY9o_wWMOyFkA=) ©2021 Insider Intelligence Inc. 11 Times Square, New York, NY 10036 eMarketer Daily is published by Insider Intelligence Inc. [Unsubscribe](/ODY3LVNMRy05MDEAAAF_p3DP5qQg5T_NCgAqO8hQHQuvyAXxyDX5P2PpaS-Ed0iyTbbKQ9qv1kx8uRyY9o_wWMOyFkA=) | [Change email address](/ODY3LVNMRy05MDEAAAF_p3DP5qQg5T_NCgAqO8hQHQuvyAXxyDX5P2PpaS-Ed0iyTbbKQ9qv1kx8uRyY9o_wWMOyFkA=) | [Update preferences](/ODY3LVNMRy05MDEAAAF_p3DP5qQg5T_NCgAqO8hQHQuvyAXxyDX5P2PpaS-Ed0iyTbbKQ9qv1kx8uRyY9o_wWMOyFkA=) | [Advertise](=/ODY3LVNMRy05MDEAAAF_p3DP5qQg5T_NCgAqO8hQHQuvyAXxyDX5P2PpaS-Ed0iyTbbKQ9qv1kx8uRyY9o_wWMOyFkA=) [Select "Research Submissions"](=/ODY3LVNMRy05MDEAAAF_p3DP5qQg5T_NCgAqO8hQHQuvyAXxyDX5P2PpaS-Ed0iyTbbKQ9qv1kx8uRyY9o_wWMOyFkA=) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](=/ODY3LVNMRy05MDEAAAF_p3DP5qQg5T_NCgAqO8hQHQuvyAXxyDX5P2PpaS-Ed0iyTbbKQ9qv1kx8uRyY9o_wWMOyFkA=). =/ODY3LVNMRy05MDEAAAF_p3DP5qQg5T_NCgAqO8hQHQuvyAXxyDX5P2PpaS-Ed0iyTbbKQ9qv1kx8uRyY9o_wWMOyFkA= =/ODY3LVNMRy05MDEAAAF_p3DP5qQg5T_NCgAqO8hQHQuvyAXxyDX5P2PpaS-Ed0iyTbbKQ9qv1kx8uRyY9o_wWMOyFkA=