Audio Advertising: How to Create Messages to Drive ROI

Insights across major airlines, hotels, and vacation rental marketplaces - Hi eMarketer Reader, Good news for the hard-hit travel industry: Despite the uncertainty brought about by the recent variant, 63% of consumers are still excited to travel this year, according to new research from National Public Media (NPM) and Veritonic. With that enthusiasm now on the itinerary, travel-related brands are focusing on how to speak to those consumers and give them even more confidence. This new analysis proves what’s working from a number of angles. One example: a sponsor message from VRBO in an NPR podcast drove a 22% lift in purchase intent. Join Scott Davis, SVP, NPR corporate sponsorship at NPM, and Scott Simonelli, CEO and co-founder of Veritonic, for a live Tech-Talk Webinar. They will reveal key insights from winning brand messages across major airlines, hotels, vacation rental marketplaces, and more. [Register here]() for “Audio Intelligence: How to Boost Travel Confidence with Sponsor Messages,” presented by Veritonic, and learn: - What types of sponsor messages compel people to purchase the most, and why - Which messages sound the most authentic and promote trust - How people want to travel now, from accommodations to transportation - Plus! Ask questions, and interact with your eMarketer community of marketing peers [Reserve your seat now]() to join us on Thursday, September 16 at 2pm ET. This Tech-Talk Webinar is sponsored content by Veritonic. Sincerely, eMarketer Editors P.S. Please forward this invite to colleagues and peers who may be interested in audio marketing. Thank you! Interested in sponsoring a webinar? Email [advertising@emarketer.com]() --------------------------------------------------------------- This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe or manage your preferences](=/ODY3LVNMRy05MDEAAAF_Rhde110pRPf2gOBkUehK9cIBSOQWjju6hDKMNH4RGUpsPGmVleKwH9Yip-U8_P0ygBfo6F4=) at any time. You have received this email because you are subscribed to get eMarketer Special Notifications. ©2021 eMarketer, Inc. 11 Times Square, New York, NY 10036 212-763-6010 [Privacy Policy]()