Lessons Learned From the iOS 14.5 Readiness Process

How to garner insights and attribute campaigns - Hi eMarketer Reader, Since Apple’s April iOS update went into effect, the share of users who have upgraded to iOS 14.5 or higher has hit 70% worldwide, according to AppsFlyer’s iOS 14+ benchmark data. With iOS 14.5 upgrades well underway, Apple’s privacy updates and ATT (App Tracking Transparency) enforcement will continue to impact advertisers’ ability to garner insights and attribute campaigns. Going forward, it will be important for advertisers to proactively communicate about privacy and data usage with their consumers. Join AppsFlyer’s Chad Greenleaf, senior vice president, client services, and Barak Witkowski, vice president, product, along with Stash’s Tyler Pennell, vice president, growth, for a live Tech-Talk Webinar. Together they will share valuable lessons learned throughout the iOS 14.5 readiness process, where the industry stands now, and best practices for a privacy-centric future. [Register here]() for “The Future of Measurement: An Ecosystem Update & Insights on Investing in Privacy,” presented by AppsFlyer, and learn how to: - Activate the SKAdNetwork for attribution and measurement - Approach attribution in the absence of the Identifier for Advertisers (IDFA) - Effectively leverage first-party data in the post-iOS 14.5 world - Plus! See what the future of measurement looks like for personal finance and investing app Stash [Reserve your seat now]() to join us on Tuesday, August 24 at 2pm ET. This Tech-Talk Webinar is sponsored content by AppsFlyer. Sincerely, eMarketer Editors P.S. Please forward this invite to colleagues and peers who may be interested in privacy and data usage. Thank you! Interested in sponsoring a webinar? Email [advertising@emarketer.com]() --------------------------------------------------------------- This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe or manage your preferences](=/ODY3LVNMRy05MDEAAAF-1LgRvgPSOl1wfRX-S1ctjCjqsgw_f_sxpx3DJ-ZBlLpwxEv5Aq8iElnhhWU302YCddwC4Ro=) at any time. You have received this email because you are subscribed to get eMarketer Special Notifications. ©2021 eMarketer, Inc. 11 Times Square, New York, NY 10036 212-763-6010 [Privacy Policy]()