Target will top $18 billion in US ecommerce sales this year; Apple's privacy measures, Spotify's Greenroom, and IRL's potential

Target’s recent ecommerce growth is nothing short of extraordinary. This year, its US ecommerce sales will reach $18.64 billion—almost as much as all its US ecommerce sales from 2016 to 2019 combined. June 25, 2021 [Target will top $18 billion in US ecommerce sales this year; Apple's privacy measures, Spotify's Greenroom, and IRL's potential]() Target’s recent ecommerce growth is nothing short of extraordinary. This year, its US ecommerce sales will reach $18.64 billion—almost as much as all its US ecommerce sales from 2016 to 2019 combined. /ODY3LVNMRy05MDEAAAF94j0OE-_kE2pZzhqD04TNwzqFij2TSOGZk933VCBXvbNe8PRJXzc6nzGPJASXvNl03tOU2Gc= The company’s omnichannel services are a key force behind this acceleration, and its same-day services, in particular, have played an integral role. During Target’s Q1 2021 earnings call, CEO Brian Cornell said more than 95% of the quarter’s sales—both online and offline—were driven by the brick-and-mortar stores. Overall, the retailer is constantly looking for ways to not only bolster sales, but also make the shopping experience more convenient for its customers. [Read the full article.]() [The data-driven marketing automation platform trusted by 265,000+ brands]() Building powerful multichannel marketing campaigns doesn't need to be complicated. With Klaviyo's best-in-class integrations, predictive analytics, and built-in benchmarks, you can get more out of your data and create amazing customer experiences in less time. [See for yourself]() [The Weekly Listen: Apple's privacy measures, Spotify's Greenroom, and IRL's potential](/ODY3LVNMRy05MDEAAAF94j0OE-_kE2pZzhqD04TNwzqFij2TSOGZk933VCBXvbNe8PRJXzc6nzGPJASXvNl03tOU2Gc=) On today's episode, we discuss Apple's upcoming iOS 15 privacy measures, what we make of Spotify's new Clubhouse competitor Greenroom, whether new social network IRL can take on Facebook groups, if we can expect a new data privacy agency, how much people are getting out, American's favorite time of the year, and more. Tune in to the discussion with eMarketer senior analysts Audrey Schomer and Sara M. Watson and analyst at Insider Intelligence Blake Droesch. ["Behind the Numbers" is made possible by VTEX. Listen in.](/ODY3LVNMRy05MDEAAAF94j0OE-_kE2pZzhqD04TNwzqFij2TSOGZk933VCBXvbNe8PRJXzc6nzGPJASXvNl03tOU2Gc=) [chart-image](/ODY3LVNMRy05MDEAAAF94j0OE-_kE2pZzhqD04TNwzqFij2TSOGZk933VCBXvbNe8PRJXzc6nzGPJASXvNl03tOU2Gc=) [The State of ABM]() Mature account-based marketing (ABM) programs are increasingly synonymous with revenue generation strategies. Take the quiz, made possible by Terminus. Test your knowledge of ABM adoption and receive a complimentary report on the state of ABM. [Take the Quiz & Get the Report]() [The top metrics content executives use for measuring performance](=/ODY3LVNMRy05MDEAAAF94j0OE-_kE2pZzhqD04TNwzqFij2TSOGZk933VCBXvbNe8PRJXzc6nzGPJASXvNl03tOU2Gc=) Engagement is the No. 1 metric content executives use to measure performance. [See the chart.](=/ODY3LVNMRy05MDEAAAF94j0OE-_kE2pZzhqD04TNwzqFij2TSOGZk933VCBXvbNe8PRJXzc6nzGPJASXvNl03tOU2Gc=) [chart-image](=/ODY3LVNMRy05MDEAAAF94j0OE-_kE2pZzhqD04TNwzqFij2TSOGZk933VCBXvbNe8PRJXzc6nzGPJASXvNl03tOU2Gc=) ©2021 Insider Intelligence Inc. 11 Times Square, New York, NY 10036 eMarketer Daily is published by Insider Intelligence Inc. [Unsubscribe](/ODY3LVNMRy05MDEAAAF94j0OE-_kE2pZzhqD04TNwzqFij2TSOGZk933VCBXvbNe8PRJXzc6nzGPJASXvNl03tOU2Gc=) | [Change email address](/ODY3LVNMRy05MDEAAAF94j0OE-_kE2pZzhqD04TNwzqFij2TSOGZk933VCBXvbNe8PRJXzc6nzGPJASXvNl03tOU2Gc=) | [Update preferences](/ODY3LVNMRy05MDEAAAF94j0OE-_kE2pZzhqD04TNwzqFij2TSOGZk933VCBXvbNe8PRJXzc6nzGPJASXvNl03tOU2Gc=) | [Advertise](=/ODY3LVNMRy05MDEAAAF94j0OE-_kE2pZzhqD04TNwzqFij2TSOGZk933VCBXvbNe8PRJXzc6nzGPJASXvNl03tOU2Gc=) [Select "Research Submissions"](=/ODY3LVNMRy05MDEAAAF94j0OE-_kE2pZzhqD04TNwzqFij2TSOGZk933VCBXvbNe8PRJXzc6nzGPJASXvNl03tOU2Gc=) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](=/ODY3LVNMRy05MDEAAAF94j0OE-_kE2pZzhqD04TNwzqFij2TSOGZk933VCBXvbNe8PRJXzc6nzGPJASXvNl03tOU2Gc=). =/ODY3LVNMRy05MDEAAAF94j0OE-_kE2pZzhqD04TNwzqFij2TSOGZk933VCBXvbNe8PRJXzc6nzGPJASXvNl03tOU2Gc= =/ODY3LVNMRy05MDEAAAF94j0OE-_kE2pZzhqD04TNwzqFij2TSOGZk933VCBXvbNe8PRJXzc6nzGPJASXvNl03tOU2Gc=