Webinar: Learn to Shift to a D2C Model

How e.l.f. Beauty reorganized for success - Hi eMarketer Reader, As we all know, drastic shifts in consumer needs, behaviors, and preferences have upended business models across all industries. eMarketer predicted that direct-to-consumer (D2C) sales would rise 24.3% last year from 2019 and continue to grow as brands realize the benefits, hence why e.l.f. Beauty is one of many companies leaning into a consumer-first approach. Yet, despite the curveball of the pandemic on the cosmetics industry, e.l.f. Beauty has come out strong and continues to boom in the midst of its shift to a D2C model, all while focused on leveraging its customer data platform (CDP) to create a single view of the customer. Join me as I host ActionIQ’s Tamara Gruzbarg, head of consumer insights, and e.l.f. Beauty’s Brigitte Barron, director of global CRM and customer growth, for a live Tech-Talk Webinar. Tamara and Brigitte will discuss how e.l.f. Beauty is driving its D2C transformation and expanding customer loyalty. [Register here]() for “Transforming to a Direct-to-Consumer Organization with e.l.f. Beauty,” presented by ActionIQ. We will learn: - What led e.l.f. Beauty to shift toward D2C, and how people, processes, and tech played a role - How customer data and CDPs play a critical role in driving customer loyalty - Key insights into how e.l.f. Beauty integrated technology across multiple business units to drive impact - Plus! My favorite part of the webinar is when you ask questions of our expert guests. [Please reserve your seat]() to join me on Wednesday, June 23 at 2pm ET. This Tech-Talk Webinar is sponsored content by ActionIQ. Sincerely, Nancy Taffera-Santos SVP, Media Solutions & Strategy P.S. Please forward this invite to colleagues and peers who may be interested in D2C transformation. Thank you! Interested in sponsoring a webinar? I hope we can work together. Please email [advertising@emarketer.com](), either myself or someone from my team will get back to you. --------------------------------------------------------------- This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe or manage your preferences](=/ODY3LVNMRy05MDEAAAF9lXDKFvXRCH8cCkRa3WDLsAUkhkY1mD7JRZjwJz5SNFyb-AmdUbegjPgmn9M9vI8OwHscoTE=) at any time. You have received this email because you are subscribed to get eMarketer Special Notifications. ©2021 eMarketer, Inc. 11 Times Square, New York, NY 10036 212-763-6010 [Privacy Policy]()