Week in Review: Chime is the No. 1 neobank in the US

Neobanks, the digital disruptors of the fintech world, will see the number of US account holders reach 20.2 million by the end of 2021, more than double the number just two years ago, according to our inaugural eMarketer forecast for digital-only banks. Neobank Chime, which was founded in 2013, is well ahead of its competitors. It will hold steady as the industry leader, but there will be a shift this year for the No. 2 spot. June 6, 2021 [Week in Review: Chime is the No. 1 neobank in the US](=/ODY3LVNMRy05MDEAAAF9gGQyWAPSM4qc9KXnM5RmPjd18RTZCcwF9S0mOqOT4S_386wyOBH8SHCbA7W65iG1jzV6VF0=) Neobanks, the digital disruptors of the fintech world, will see the number of US account holders reach 20.2 million by the end of 2021, more than double the number just two years ago, according to our inaugural eMarketer forecast for digital-only banks. Neobank Chime, which was founded in 2013, is well ahead of its competitors. It will hold steady as the industry leader, but there will be a shift this year for the No. 2 spot. =/ODY3LVNMRy05MDEAAAF9gGQyWAPSM4qc9KXnM5RmPjd18RTZCcwF9S0mOqOT4S_386wyOBH8SHCbA7W65iG1jzV6VF0= Chime will have 13.1 million US account holders this year, up 30.7% over last year. By 2025, it’s expected to reach 22.7 million account holders, increasing its lead over competitors through the end of the forecast period. [Read the full article.](=/ODY3LVNMRy05MDEAAAF9gGQyWAPSM4qc9KXnM5RmPjd18RTZCcwF9S0mOqOT4S_386wyOBH8SHCbA7W65iG1jzV6VF0=) [[Analyst Webinar] 5 CX Trends for Brands and Retailers]() Turn cross-channel experiences into competitive advantages. Navigate today’s new technologies and experiences to win consumers’ hearts, minds, and wallets. Join “Delivering Exceptional CX Across Ecommerce & Retail,” an eMarketer Analyst Webinar, made possible by Oracle Advertising and CX. [Register Now]() [Podcast: Amazon emerges as the third digital ad giant, who's No. 4, and Netflix gaming](/ODY3LVNMRy05MDEAAAF9gGQyWAPSM4qc9KXnM5RmPjd18RTZCcwF9S0mOqOT4S_386wyOBH8SHCbA7W65iG1jzV6VF0=) On today's episode, we discuss Amazon's Q1 advertising performance, where its ad dollars are coming from, the retail media competitors to watch out for, and whether a fourth digital ad giant will emerge. We then talk about why TV networks aren’t prioritizing programmatic as they move into the world of streaming, Verizon's new digital out-of-home ads, and why Netflix might be preparing to venture into the video game universe. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom. ["Behind the Numbers" is made possible by VTEX. Listen in.](/ODY3LVNMRy05MDEAAAF9gGQyWAPSM4qc9KXnM5RmPjd18RTZCcwF9S0mOqOT4S_386wyOBH8SHCbA7W65iG1jzV6VF0=) [chart-image](/ODY3LVNMRy05MDEAAAF9gGQyWAPSM4qc9KXnM5RmPjd18RTZCcwF9S0mOqOT4S_386wyOBH8SHCbA7W65iG1jzV6VF0=) [What's driving growth in proximity mobile payment usage?](=/ODY3LVNMRy05MDEAAAF9gGQyWAPSM4qc9KXnM5RmPjd18RTZCcwF9S0mOqOT4S_386wyOBH8SHCbA7W65iG1jzV6VF0=) Mobile payments have proven their value during the pandemic as a way to limit our risk to exposure instead of paying with cash or card. Last year, per our estimates, smartphone usage in the US surged to an average of 182 minutes daily (from 154 minutes pre-pandemic), which extended to payments. [Full Article](=/ODY3LVNMRy05MDEAAAF9gGQyWAPSM4qc9KXnM5RmPjd18RTZCcwF9S0mOqOT4S_386wyOBH8SHCbA7W65iG1jzV6VF0=) [chart-image](=/ODY3LVNMRy05MDEAAAF9gGQyWAPSM4qc9KXnM5RmPjd18RTZCcwF9S0mOqOT4S_386wyOBH8SHCbA7W65iG1jzV6VF0=) [A look at where users downloaded Twitch the most in 2020]() The mobile app for the livestreaming platform Twitch was most popular Twitch was most popular in the US in 2020, where the platform had over 17 million mobile app installs. The app was also big in Brazil, where downloads approached 10 million. [Full Article]() [chart-image]() [OOH advertising returns in China, bearing new opportunities](=/ODY3LVNMRy05MDEAAAF9gGQyWAPSM4qc9KXnM5RmPjd18RTZCcwF9S0mOqOT4S_386wyOBH8SHCbA7W65iG1jzV6VF0=) In China, out-of-home (OOH) was among the hardest-hit ad formats last year. Though spending on outdoor ads will start returning to normal this year, where and how brands deploy them may be anything but ordinary in a post-pandemic China. [Full Article](=/ODY3LVNMRy05MDEAAAF9gGQyWAPSM4qc9KXnM5RmPjd18RTZCcwF9S0mOqOT4S_386wyOBH8SHCbA7W65iG1jzV6VF0=) [chart-image](=/ODY3LVNMRy05MDEAAAF9gGQyWAPSM4qc9KXnM5RmPjd18RTZCcwF9S0mOqOT4S_386wyOBH8SHCbA7W65iG1jzV6VF0=) [The creator economy is booming, but it’s no threat to brand sponsorships](=/ODY3LVNMRy05MDEAAAF9gGQyWAPSM4qc9KXnM5RmPjd18RTZCcwF9S0mOqOT4S_386wyOBH8SHCbA7W65iG1jzV6VF0=) Creators have never been hotter: Social platforms want them, and marketers want to work with them. The creator economy is offering up new or improved opportunities for creators to make money outside of brand partnerships. So, where does that leave brands? [Full Article](=/ODY3LVNMRy05MDEAAAF9gGQyWAPSM4qc9KXnM5RmPjd18RTZCcwF9S0mOqOT4S_386wyOBH8SHCbA7W65iG1jzV6VF0=) [chart-image](=/ODY3LVNMRy05MDEAAAF9gGQyWAPSM4qc9KXnM5RmPjd18RTZCcwF9S0mOqOT4S_386wyOBH8SHCbA7W65iG1jzV6VF0=) [Podcast: What will the media world look like in 2030? Part 1: Digital ads, shopping, and banks]() On today's episode, we discuss what the world will look like in 2030. Who will be the digital ad giants, how much shopping will we do online, will bank branches disappear, and more. Tune in to the discussion with eMarketer vice president of forecasting Monica Peart, senior director of forecasting Shelleen Shum, and directors of forecasting at Insider Intelligence Cindy Liu and Oscar Orozco. ["Behind the Numbers" is made possible by VTEX. Listen in.]() [chart-image]() ©2021 Insider Intelligence Inc. 11 Times Square, New York, NY 10036 eMarketer Week in Review is published by Insider Intelligence Inc. 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