The creator economy is booming, but it’s no threat to brand sponsorships; What will the media world look like in 2030?

Creators have never been hotter: Social platforms want them, and marketers want to work with them. At the same time, however, the creator economy is expanding, adding new or improved opportunities for creators to make money outside of brand partnerships. So, where does that leave brands? June 1, 2021 [The creator economy is booming, but it’s no threat to brand sponsorships; What will the media world look like in 2030?]() Creators have never been hotter: Social platforms want them, and marketers want to work with them. At the same time, however, the creator economy is expanding, adding new or improved opportunities for creators to make money outside of brand partnerships. So, where does that leave brands? “We’re just seeing the tip of the iceberg of the creator economy,” said Ricky Ray Butler, CEO of influencer marketing company BEN Group. “It’s growing faster than it’s ever grown before, and there are also more creators now than ever before. That opens the door to a lot of opportunity and even more decentralization of content.” A May 2021 report by early-stage venture capital firm Antler, for example, found that there are more than 220 companies worldwide that cater to creators. Audience monetization was the largest category: Antler identified 85 companies that help creators make money outside of brand sponsorships. Some marketers may be concerned that the increase in alternative income opportunities could lessen creators’ willingness to work with them. Rest assured that the future of brand sponsorships is safe. [Read the full article.]() [Trust Your Source. Trust Your Decisions.]() No one understands the value of a decision more than The Wall Street Journal. We are the essential resource for the world’s most influential people and businesses, with 82% of our audience saying we help them make informed decisions. [Decide to partner with us and you can reach today's business decision makers.]() [Podcast: What will the media world look like in 2030? Part 1—Digital ads, shopping, and banks](/ODY3LVNMRy05MDEAAAF9ZqhOB532YndNIusFPfM4gOIehAGV3ZWnjfsPOi0e1JY89J1DMP97ekDtW8kxCHdWQ2QjuDg=) On today's episode, we discuss what the world will look like in 2030. Who will be the digital ad giants, how much shopping will we do online, will bank branches disappear, and more. Tune in to the discussion with eMarketer vice president of forecasting Monica Peart, senior director of forecasting Shelleen Shum, and directors of forecasting at Insider Intelligence Cindy Liu and Oscar Orozco. ["Behind the Numbers" is made possible by VTEX. Listen in.](/ODY3LVNMRy05MDEAAAF9ZqhOB532YndNIusFPfM4gOIehAGV3ZWnjfsPOi0e1JY89J1DMP97ekDtW8kxCHdWQ2QjuDg=) [chart-image](/ODY3LVNMRy05MDEAAAF9ZqhOB532YndNIusFPfM4gOIehAGV3ZWnjfsPOi0e1JY89J1DMP97ekDtW8kxCHdWQ2QjuDg=) [Report: US Time Spent with Media 2021](/ODY3LVNMRy05MDEAAAF9ZqhOB532YndNIusFPfM4gOIehAGV3ZWnjfsPOi0e1JY89J1DMP97ekDtW8kxCHdWQ2QjuDg=) People worldwide spent a whole lot of time at home in 2020. This produced abnormally high results for time spent with media in nearly every country. This report summarizes and compares our latest forecasts for time spent with media across the US, Canada, France, Germany, the UK, China, India, Japan, and South Korea. We highlight our estimates for digital media versus traditional media, with a focus on digital video versus TV. [Read the executive summary.](/ODY3LVNMRy05MDEAAAF9ZqhOB532YndNIusFPfM4gOIehAGV3ZWnjfsPOi0e1JY89J1DMP97ekDtW8kxCHdWQ2QjuDg=) [chart-image](/ODY3LVNMRy05MDEAAAF9ZqhOB532YndNIusFPfM4gOIehAGV3ZWnjfsPOi0e1JY89J1DMP97ekDtW8kxCHdWQ2QjuDg=) [Report: Small-Business Payments Disruptors]() In this report, Insider Intelligence will look at why service providers are moving into financial services, and how top providers are making their expansion into the space. It will examine how service providers’ relationships and the digitization of financial services are enabling firms to break into financial services. And it lays out five major service providers’ financial services offerings, their strategies in the space, and what the future may hold for their financial initiatives. [Read the executive summary.]() [chart-image]() [A demographic breakdown of US mobile gamers]() Advertisers, take note: Mobile game users are Candy Crushing the stereotype that gamers are mostly younger men. 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