Grocery and food delivery apps were among the fastest growing app categories in 2020; Digital video overtaking TV, SVOD services, and live sports

Many mobile app categories saw a boost last year as more consumers spent time with their devices during quarantines. According to our estimates for smartphone app user growth, grocery apps, food delivery apps, and health/fitness apps were the three fastest-growing categories in 2020. April 26, 2021 [Grocery and food delivery apps were among the fastest growing app categories in 2020; Digital video overtaking TV, SVOD services, and live sports](=/ODY3LVNMRy05MDEAAAF8rUGIQN3p_eKI39UiJIM8JK0OtZVFHltMKnSvTISLBc1LLCkBmpd3jiZSRfSag1Gjw_nMf9s=) Many mobile app categories saw a boost last year as more consumers spent time with their devices during quarantines. According to our estimates for smartphone app user growth, grocery apps, food delivery apps, and health/fitness apps were the three fastest-growing categories in 2020. Grocery apps saw the biggest growth last year, with a 40.9% rise in smartphone users. That’s because more consumers took to online grocery shopping and leaned more heavily on apps like Instacart and meal kit companies like HelloFresh and Blue Apron. =/ODY3LVNMRy05MDEAAAF8rUGIQN3p_eKI39UiJIM8JK0OtZVFHltMKnSvTISLBc1LLCkBmpd3jiZSRfSag1Gjw_nMf9s= “While we do expect grocery app user growth to decelerate this year, to 5.8%, this is a reversal of our previous predictions for 2021,” said Cindy Liu, eMarketer director of forecasting at Insider Intelligence. “Additionally, grocery app users will account for 15.5% of smartphone users and 24.9% of digital grocery buyers.” [Read the full article.](=/ODY3LVNMRy05MDEAAAF8rUGIQN3p_eKI39UiJIM8JK0OtZVFHltMKnSvTISLBc1LLCkBmpd3jiZSRfSag1Gjw_nMf9s=) [[Webinar] Leverage Marketing Analytics to Maximize Performance]() Optimizing campaigns for growth is a core priority for marketers. Learn what steps you need to take to create the right strategy and lead a data-driven transformation. Join this live eMarketer Tech-Talk Webinar, with presenting sponsor Salesforce Datorama. [Register Now]() [Podcast: Around the World with ... Digital Video—Overtaking TV, SVOD services, and live sports](/ODY3LVNMRy05MDEAAAF8rUGIQN3p_eKI39UiJIM8JK0OtZVFHltMKnSvTISLBc1LLCkBmpd3jiZSRfSag1Gjw_nMf9s=) On today's episode, we discuss digital video: Where has video ad spending overtaken TV, what do the streaming wars look like in different countries, and how much has live sports migrated to digital platforms? Tune in to the discussion as eMarketer senior analyst Bill Fisher hosts principal analyst Karin von Abrams, senior analyst Paul Briggs, and research director at Insider Intelligence Matteo Ceurvels. ["Behind the Numbers" is made possible by Neustar. Listen in.](/ODY3LVNMRy05MDEAAAF8rUGIQN3p_eKI39UiJIM8JK0OtZVFHltMKnSvTISLBc1LLCkBmpd3jiZSRfSag1Gjw_nMf9s=) [chart-image](/ODY3LVNMRy05MDEAAAF8rUGIQN3p_eKI39UiJIM8JK0OtZVFHltMKnSvTISLBc1LLCkBmpd3jiZSRfSag1Gjw_nMf9s=) [Spotlight on retail with Shiseido]() As Shiseido gets closer to completing its digital transformation, AI will be critical to scale at speed. But the personal care brand still plans to keep people at its center. Watch Industry Voices with Alesso Rossi, executive vice president and head of digital transformation at Shiseido, to learn how it empowers its team with data and technology to relate to consumers with empathy and efficiency. [Watch now.]() [Paperless bill payments are increasing across all generations](=/ODY3LVNMRy05MDEAAAF8rUGIQN3p_eKI39UiJIM8JK0OtZVFHltMKnSvTISLBc1LLCkBmpd3jiZSRfSag1Gjw_nMf9s=) Approximately 3 in 4 adults in the US and Canada across all generations will switch at least one bill to paperless payment in 2021. [Read the article.](=/ODY3LVNMRy05MDEAAAF8rUGIQN3p_eKI39UiJIM8JK0OtZVFHltMKnSvTISLBc1LLCkBmpd3jiZSRfSag1Gjw_nMf9s=) [chart-image](=/ODY3LVNMRy05MDEAAAF8rUGIQN3p_eKI39UiJIM8JK0OtZVFHltMKnSvTISLBc1LLCkBmpd3jiZSRfSag1Gjw_nMf9s=) ©2021 Insider Intelligence Inc. 11 Times Square, New York, NY 10036 eMarketer Daily is published by Insider Intelligence Inc. [Unsubscribe](/ODY3LVNMRy05MDEAAAF8rUGIQN3p_eKI39UiJIM8JK0OtZVFHltMKnSvTISLBc1LLCkBmpd3jiZSRfSag1Gjw_nMf9s=) | [Change email address](/ODY3LVNMRy05MDEAAAF8rUGIQN3p_eKI39UiJIM8JK0OtZVFHltMKnSvTISLBc1LLCkBmpd3jiZSRfSag1Gjw_nMf9s=) | [Update preferences](/ODY3LVNMRy05MDEAAAF8rUGIQN3p_eKI39UiJIM8JK0OtZVFHltMKnSvTISLBc1LLCkBmpd3jiZSRfSag1Gjw_nMf9s=) | [Advertise](=/ODY3LVNMRy05MDEAAAF8rUGIQN3p_eKI39UiJIM8JK0OtZVFHltMKnSvTISLBc1LLCkBmpd3jiZSRfSag1Gjw_nMf9s=) [Select "Research Submissions"](=/ODY3LVNMRy05MDEAAAF8rUGIQN3p_eKI39UiJIM8JK0OtZVFHltMKnSvTISLBc1LLCkBmpd3jiZSRfSag1Gjw_nMf9s=) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](=/ODY3LVNMRy05MDEAAAF8rUGIQN3p_eKI39UiJIM8JK0OtZVFHltMKnSvTISLBc1LLCkBmpd3jiZSRfSag1Gjw_nMf9s=). =/ODY3LVNMRy05MDEAAAF8rUGIQN3p_eKI39UiJIM8JK0OtZVFHltMKnSvTISLBc1LLCkBmpd3jiZSRfSag1Gjw_nMf9s= =/ODY3LVNMRy05MDEAAAF8rUGIQN3p_eKI39UiJIM8JK0OtZVFHltMKnSvTISLBc1LLCkBmpd3jiZSRfSag1Gjw_nMf9s=