How content publishers can leverage affiliate commerce; What to expect from the AppTrackingTransparency update

Affiliate commerce isn’t new for many publishers, nor is it for marketers. April 14, 2021 [How content publishers can leverage affiliate commerce; What to expect from the AppTrackingTransparency update]() Affiliate commerce isn’t new for many publishers, nor is it for marketers. But more content publishers are entering the affiliate space, creating new opportunities for performance marketers to reach high-quality audiences through high-quality content. Meanwhile, the affiliate model itself is evolving. Some affiliate networks now offer marketers more ways to attribute sales to multiple publisher touchpoints along the path to purchase. Traditionally, the types of publishers in the affiliate channel have been coupon, cash-back, loyalty, price comparison, and review sites. But that’s changed as more high-quality content publishers—such as traditional publisher brands under Meredith Corporation, Hearst Corporation, and Condé Nast, and digital media publishers like BuzzFeed and Vox Media—have entered the space. Influencers have also been active in the affiliate channel in recent years. In effect, the affiliate channel now offers marketers considerably more premium and engaging content partners than what was historically available. [Read the full article.]() [Gartner Report: What Is the Best Software to Build a Marketplace?]() B2B marketplaces are booming. Amazon Business is projected to surpass $52 billion in GMV by 2023, which is 5 times Grainger today. Gartner analyzed what a marketplace needs to succeed. Download the report to learn all about marketplace secrets, vendors & features. [Get the free Gartner report]() [The Ad Platform: What to expect from the AppTrackingTransparency update](/ODY3LVNMRy05MDEAAAF8b3dflb_OYHtNSkdyG-663kX4rRzRFc_ZQXlM5uoajUJ6eqzmwn0PZyAbSgGw8VvRSaOOsgw=) Apple plans to roll out a major update to iOS this spring, requiring an opt-in before apps can track users across channels. "Behind the Numbers" host Marcus Johnson turns the tables on eMarketer principal analyst at Insider Intelligence Nicole Perrin to ask about the latest research on AppTrackingTransparency opt-ins, the China Advertising ID (CAID), and how advertisers are preparing. ["Behind the Numbers" is made possible by Neustar. Listen in.](/ODY3LVNMRy05MDEAAAF8b3dflb_OYHtNSkdyG-663kX4rRzRFc_ZQXlM5uoajUJ6eqzmwn0PZyAbSgGw8VvRSaOOsgw=) [chart-image](/ODY3LVNMRy05MDEAAAF8b3dflb_OYHtNSkdyG-663kX4rRzRFc_ZQXlM5uoajUJ6eqzmwn0PZyAbSgGw8VvRSaOOsgw=) [How the Starbucks app is energizing mobile payment use]() The Starbucks app is the second most used mobile payment app for point-of-sale transactions in the US, right after Apple Pay. [Read the article.]() [chart-image]() ©2021 Insider Intelligence Inc. 11 Times Square, New York, NY 10036 eMarketer Daily is published by Insider Intelligence Inc. [Unsubscribe](/ODY3LVNMRy05MDEAAAF8b3dflb_OYHtNSkdyG-663kX4rRzRFc_ZQXlM5uoajUJ6eqzmwn0PZyAbSgGw8VvRSaOOsgw=) | [Change email address](/ODY3LVNMRy05MDEAAAF8b3dflb_OYHtNSkdyG-663kX4rRzRFc_ZQXlM5uoajUJ6eqzmwn0PZyAbSgGw8VvRSaOOsgw=) | [Update preferences](/ODY3LVNMRy05MDEAAAF8b3dflb_OYHtNSkdyG-663kX4rRzRFc_ZQXlM5uoajUJ6eqzmwn0PZyAbSgGw8VvRSaOOsgw=) | [Advertise](=/ODY3LVNMRy05MDEAAAF8b3dflb_OYHtNSkdyG-663kX4rRzRFc_ZQXlM5uoajUJ6eqzmwn0PZyAbSgGw8VvRSaOOsgw=) [Select "Research Submissions"](=/ODY3LVNMRy05MDEAAAF8b3dflb_OYHtNSkdyG-663kX4rRzRFc_ZQXlM5uoajUJ6eqzmwn0PZyAbSgGw8VvRSaOOsgw=) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](=/ODY3LVNMRy05MDEAAAF8b3dflb_OYHtNSkdyG-663kX4rRzRFc_ZQXlM5uoajUJ6eqzmwn0PZyAbSgGw8VvRSaOOsgw=). =/ODY3LVNMRy05MDEAAAF8b3dflb_OYHtNSkdyG-663kX4rRzRFc_ZQXlM5uoajUJ6eqzmwn0PZyAbSgGw8VvRSaOOsgw= =/ODY3LVNMRy05MDEAAAF8b3dflb_OYHtNSkdyG-663kX4rRzRFc_ZQXlM5uoajUJ6eqzmwn0PZyAbSgGw8VvRSaOOsgw=