Week in Review: What would less news or politics mean for social media?; Ad spend a year into the pandemic, YouTube recommends products, and consumer cookie awareness

April 11, 2021 [Week in Review: What would less news or politics mean for social media?; Ad spend a year into the pandemic, YouTube recommends products, and consumer cookie awareness]() In Q1 2021, Facebook and Twitter both made big moves to defend their beliefs about news and politics on their respective platforms. Here are the highlights of what happened: First, Twitter permanently banned former US President Donald Trump’s account, citing a “risk of further incitement of violence” after the January 6 riot on Capitol Hill. That sparked similar moves by the other major social networks, including an “indefinite suspension” by Facebook that remains under the review of its Oversight Board at the time of this writing. Then in February, Facebook pulled all news from its platform in Australia, ahead of a new law that would require the company, along with Google, to pay news publishers for their content. The ban, which also prevented users in Australia from sharing news content and foreign users from accessing Australian news, was reversed less than a week later, after the Australian government agreed to not apply the law if Facebook could demonstrate that it had struck enough deals with media publishers to pay them for content. [Read the full article.]() [[Analyst Webinar] Where Should Brands Allocate Ad Budgets?]() Video continues to drive digital spending increases as marketers invest more of their budgets in video advertising. Learn the fastest-growing media channels and our latest ad spend outlook, including video, linear TV, and more. Join this eMarketer Analyst Webinar, made possible by PwC. [Register Now]() [Pluto TV will surpass $1 billion in US ad revenues in 2022](=/ODY3LVNMRy05MDEAAAF8X__iUq_7PBuLmWShvqi7H-ZxX0CXFDKPNezNTWO5T3qX6d7PwO_MWhlok7pe_WBbVW9pzdg=) In December, we published our first forecast for Pluto TV ad revenues. Pluto TV, a free streaming service operated by ViacomCBS, will receive $786.7 million in net US ad revenues in 2021, a 77.7% increase over the previous year. In 2022, Pluto TV’s net US ad revenues will surpass $1 billion annually for the first time. [Read the article.](=/ODY3LVNMRy05MDEAAAF8X__iUq_7PBuLmWShvqi7H-ZxX0CXFDKPNezNTWO5T3qX6d7PwO_MWhlok7pe_WBbVW9pzdg=) [chart-image](=/ODY3LVNMRy05MDEAAAF8X__iUq_7PBuLmWShvqi7H-ZxX0CXFDKPNezNTWO5T3qX6d7PwO_MWhlok7pe_WBbVW9pzdg=) [Podcast: Ad spend a year into the pandemic, YouTube recommends products, and consumer cookie awareness]() On today's episode, we discuss how the "Big Three" are driving the digital rebound, what we can expect from TV, and a step change for radio advertising. We then talk about the importance of YouTube recommending products shown in videos, consumer awareness of the sunsetting on third-party cookies, and how much Apple's privacy changes could affect Facebook's ad revenues. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom. ["Behind the Numbers" is made possible by Neustar. Listen in.]() [chart-image]() [Amazon’s share of the US digital ad market surpassed 10% in 2020](=/ODY3LVNMRy05MDEAAAF8X__iUq_7PBuLmWShvqi7H-ZxX0CXFDKPNezNTWO5T3qX6d7PwO_MWhlok7pe_WBbVW9pzdg=) As the pandemic drove consumers to move their spending online in 2020, Amazon benefitted in a big way. But it wasn’t just its ecommerce business that grew by double digits. Its advertising business grew by 52.5% last year, pushing Amazon’s share of the US digital ad market past 10% for the first time. This has only strengthened its position as the No. 3 ad publisher in the US. [Read the article.](=/ODY3LVNMRy05MDEAAAF8X__iUq_7PBuLmWShvqi7H-ZxX0CXFDKPNezNTWO5T3qX6d7PwO_MWhlok7pe_WBbVW9pzdg=) [chart-image](=/ODY3LVNMRy05MDEAAAF8X__iUq_7PBuLmWShvqi7H-ZxX0CXFDKPNezNTWO5T3qX6d7PwO_MWhlok7pe_WBbVW9pzdg=) [Podcast: A landmark rights deal with the NFL, Roku's new content studio, and the optimal length of marketing videos](=/ODY3LVNMRy05MDEAAAF8X__iUq_7PBuLmWShvqi7H-ZxX0CXFDKPNezNTWO5T3qX6d7PwO_MWhlok7pe_WBbVW9pzdg=) On today's episode, we discuss the new landmark TV (and streaming) rights deal with the NFL, the significance of Amazon's involvement, and what this means for sports viewership in the coming years. We then talk about Roku's new branded content studio, how long marketing videos should be, and the greatest driver of ad-supported video. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes. ["Behind the Numbers" is made possible by Neustar. Listen in.](=/ODY3LVNMRy05MDEAAAF8X__iUq_7PBuLmWShvqi7H-ZxX0CXFDKPNezNTWO5T3qX6d7PwO_MWhlok7pe_WBbVW9pzdg=) [chart-image](=/ODY3LVNMRy05MDEAAAF8X__iUq_7PBuLmWShvqi7H-ZxX0CXFDKPNezNTWO5T3qX6d7PwO_MWhlok7pe_WBbVW9pzdg=) [7 companies driving the US click-and-collect boom](=/ODY3LVNMRy05MDEAAAF8X__iUq_7PBuLmWShvqi7H-ZxX0CXFDKPNezNTWO5T3qX6d7PwO_MWhlok7pe_WBbVW9pzdg=) US click-and-collect sales more than doubled in 2020 and will sustain double-digit growth rates over the next four years, according to our latest forecast. We estimate that US shoppers spent $72.46 billion via click and collect last year, accounting for 9.1% of all ecommerce sales. This year, those figures will increase to $83.47 billion and 9.9%, respectively. [Read the article.](=/ODY3LVNMRy05MDEAAAF8X__iUq_7PBuLmWShvqi7H-ZxX0CXFDKPNezNTWO5T3qX6d7PwO_MWhlok7pe_WBbVW9pzdg=) [chart-image](=/ODY3LVNMRy05MDEAAAF8X__iUq_7PBuLmWShvqi7H-ZxX0CXFDKPNezNTWO5T3qX6d7PwO_MWhlok7pe_WBbVW9pzdg=) [Podcast: When is the right time for post-pandemic ads?](=/ODY3LVNMRy05MDEAAAF8X__iUq_7PBuLmWShvqi7H-ZxX0CXFDKPNezNTWO5T3qX6d7PwO_MWhlok7pe_WBbVW9pzdg=) On today's episode, we discuss when the right time is for post-pandemic ads, what should be considered when making that decision, and who's doing a good job so far. We then talk about how to handle the privacy paradox, the relevance of "digital campfires," and what customers really want online. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman. ["Behind the Numbers" is made possible by Neustar. Listen in.](=/ODY3LVNMRy05MDEAAAF8X__iUq_7PBuLmWShvqi7H-ZxX0CXFDKPNezNTWO5T3qX6d7PwO_MWhlok7pe_WBbVW9pzdg=) [chart-image](=/ODY3LVNMRy05MDEAAAF8X__iUq_7PBuLmWShvqi7H-ZxX0CXFDKPNezNTWO5T3qX6d7PwO_MWhlok7pe_WBbVW9pzdg=) [How China is closing the digital divide for seniors]() The digital divide has widened, particularly over the past year, and left seniors worldwide in the lurch. This issue takes on added urgency in China, where gender imbalance, delayed marriage, and a declining birthrate only exacerbate the rapid aging of its population. In November, the government urged tech companies to cater to the elderly, and China’s digital giants are now tapping into the so-called silver market. [Read the article.]() [chart-image]() ©2021 Insider Intelligence Inc. 11 Times Square, New York, NY 10036 eMarketer Week in Review is published by Insider Intelligence Inc. 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