US mobile payment users will surpass 100 million this year; Media consumption milestones, multiscreen behavior, and theatrical release strategies

The pandemic accelerated the adoption of mobile payment platforms (used at point-of-sale), as Americans sought out retailers offering contactless services. As a result, user and transaction value growth have accelerated. April 1, 2021 [US mobile payment users will surpass 100 million this year; Media consumption milestones, multiscreen behavior, and theatrical release strategies]() The pandemic accelerated the adoption of mobile payment platforms (used at point-of-sale), as Americans sought out retailers offering contactless services. As a result, user and transaction value growth have accelerated. In-store mobile payment app use will hit a milestone in 2021, reaching 101.2 million among Americans ages 14 and older. This comes after 29.0% year-over-year (YoY) growth in 2020. Usage is now on track to surpass half of all smartphone users by 2025. “Many consumers tried mobile wallets at point-of-sale for the first time last year to avoid using paper currency and credit and debit cards,” said eMarketer forecasting analyst Oscar Orozco at Insider Intelligence. [Read the full article.]() [[Analyst Webinar] Top CX Trends to Get Ahead]() To win consumers and keep competitors at bay, leading brands must embrace and adjust strategies to focus on top CX trends. Learn why D2C, frictionless payments, first-party data, and try-before-you-buy tech is critical to CX efforts. Watch this eMarketer Analyst Webinar, made possible by Snowflake. [Watch Now]() [Podcast: Media consumption milestones, multiscreen behavior, and theatrical release strategies]() On today's episode, we discuss five milestone changes in how Americans are consuming media. We then talk about multiscreen behavior, newspaper readership trends, and movie studios figuring out the right theatrical release strategy. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and forecasting analyst at Insider Intelligence Peter Vahle. ["Behind the Numbers" is made possible by Neustar. Listen in.]() [chart-image]() [Pandora is a more recognizable brand than Spotify]() Music and podcast streaming service Pandora ranked highest in terms of brand awareness among US teens and adults. [Read the article.]() [chart-image]() ©2021 Insider Intelligence Inc. 11 Times Square, New York, NY 10036 eMarketer Daily is published by Insider Intelligence Inc. [Unsubscribe](/ODY3LVNMRy05MDEAAAF8LIEZX_NNve4MWNBGgybrrist9PViwYrrymFhXxy5GzSL6OoN2EIpPWHYJ0YgejUgEXQsk88=) | [Change email address](/ODY3LVNMRy05MDEAAAF8LIEZX_NNve4MWNBGgybrrist9PViwYrrymFhXxy5GzSL6OoN2EIpPWHYJ0YgejUgEXQsk88=) | [Update preferences](/ODY3LVNMRy05MDEAAAF8LIEZX_NNve4MWNBGgybrrist9PViwYrrymFhXxy5GzSL6OoN2EIpPWHYJ0YgejUgEXQsk88=) | [Advertise](=/ODY3LVNMRy05MDEAAAF8LIEZX_NNve4MWNBGgybrrist9PViwYrrymFhXxy5GzSL6OoN2EIpPWHYJ0YgejUgEXQsk88=) [Select "Research Submissions"](=/ODY3LVNMRy05MDEAAAF8LIEZX_NNve4MWNBGgybrrist9PViwYrrymFhXxy5GzSL6OoN2EIpPWHYJ0YgejUgEXQsk88=) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](=/ODY3LVNMRy05MDEAAAF8LIEZX_NNve4MWNBGgybrrist9PViwYrrymFhXxy5GzSL6OoN2EIpPWHYJ0YgejUgEXQsk88=). =/ODY3LVNMRy05MDEAAAF8LIEZX_NNve4MWNBGgybrrist9PViwYrrymFhXxy5GzSL6OoN2EIpPWHYJ0YgejUgEXQsk88= =/ODY3LVNMRy05MDEAAAF8LIEZX_NNve4MWNBGgybrrist9PViwYrrymFhXxy5GzSL6OoN2EIpPWHYJ0YgejUgEXQsk88=