Webinar: How CMOs Can Move Their Organization Toward CX-Centricity

Unify marketer-led silos to ensure CX growth - Hi eMarketer Reader, Nearly a decade of digital transformation has been compressed into the past 12 months. Drastic shifts in consumer needs, behaviors, and preferences have upended business models across all industries—and many brands have failed to adapt. Customer experience (CX) is now the determining factor on whether a brand thrives or ceases to exist in 2021 and beyond. Research from the American Consumer Satisfaction Index (ACSi) has shown that CX-leaders outperform competitors by 400%, while CX-laggards fall further behind. Join ActionIQ’s CMO, Leah Pope, along with panelists Ekta Chopra, chief digital officer at e.l.f. Beauty, Carrie Tharp, vice president, retail and consumer at Google Cloud, and Elizabeth Shaw, strategist and CMO Advisor for this live Tech-Talk Webinar. They will discuss why marketers must unify external and internal silos to create a CX-centric organization. [Register here]() for “Embrace CX Disruption and Lead Change from Within,” presented by ActionIQ, and learn: - What CEOs expect from their CMOs in 2021, and how expectations have changed - How CMOs can plan for common initiatives like merging of channels, platform convergence, and tighter customer connections - Tips on how to build a CX-centric culture, team, and operating model - Plus! Ask questions, and interact with your eMarketer community of marketing peers [Please reserve your seat today.]() This live webinar will take place on Wednesday, March 31 at 2:00 PM ET. This Tech-Talk Webinar is sponsored content presented by ActionIQ. Sincerely, eMarketer Editors PS: Please forward this invite to colleagues and peers who may be interested in this topic. Thank you! Interested in sponsoring a webinar? Email [advertising@emarketer.com]() --------------------------------------------------------------- This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe or manage your preferences](=/ODY3LVNMRy05MDEAAAF74ERKcyLm5VhfUL43n-W5HdMlostg0Iteb6zV4HQ4PGaE6fmIA3ZKszPatPlKU5HjqFyl4eU=) at any time. You have received this email because you are subscribed to get eMarketer Special Notifications. ©2021 eMarketer, Inc. 11 Times Square, New York, NY 10036 212-763-6010 [Privacy Policy]()