Netflix receives the most US OTT subscription revenues; Checking in on CryptoRTB and the latest in blockchain tech for digital media

As more viewers leave traditional TV packages for streaming alternatives, there is a heightened interest in how much money is being spent on video subscriptions and which companies are benefiting from changes in consumer viewing patterns. March 10, 2021 [Netflix receives the most US OTT subscription revenues; Checking in on CryptoRTB and the latest in blockchain tech for digital media]() As more viewers leave traditional TV packages for streaming alternatives, there is a heightened interest in how much money is being spent on video subscriptions and which companies are benefiting from changes in consumer viewing patterns. In December 2020, we forecast video subscription revenues for the first time, in what will become an ongoing series of estimates. We define video subscription revenues to include revenues from regularly recurring fees for access to video services. This includes revenues from digital video and pay TV services; it excludes revenues from advertising and pay-per-view. When we break out US OTT subscription revenues by company, Netflix, Disney, and YouTube are the largest recipients. (Our number for Disney combines revenues for Disney+, ESPN+, and Hulu.) In 2021, just under a third (30.8%) of all US OTT subscription revenues will go to Netflix. Disney will account for about one-fourth (25.9%) of OTT subscription revenues, and YouTube will account for 13.2%. [Read the full article.]() [9 New Rules for Web Optimization from Leading Conversion Experts]() Web optimization has changed – have you? With consumers spending more time online than ever before, we spoke to leading conversion experts to clarify how the rules of engagement on websites and apps has evolved. Download the e-guide to get the new rules now. [Download the e-guide]() [The Ad Platform: Checking in on CryptoRTB and the latest in blockchain tech for digital media]() The intermediation of programmatic transactions opened up a number of opportunities for fraud and data leakage in display advertising. Christiana Cacciapuoti, executive director at industry consortium AdLedger, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the latest tests of the CryptoRTB protocol, how it will help advertisers avoid fraud, and what advertisers need to understand about cryptography in programmatic transactions. ["Behind the Numbers" is made possible by Neustar. Listen in.]() [chart-image]() [[Webinar] Do You Know Which Channels Deliver Ideal Reach?]() Measuring advertising efficacy across screen-type is complex. Learn top channel and screen combinations to grow your brand’s ROI via strong offline sales, in-store foot traffic, and app downloads. Join this live eMarketer Tech-Talk Webinar, with presenting sponsor Amobee. [Register Now]() [How to give your virtual event sponsors a strong ROI](/ODY3LVNMRy05MDEAAAF7u27WwtVrBit4NKxMp13y6Ct5RCYwsx5sL6YsvqI-PUkx0MXUsWxxj9FruF7vdjJvGcO8JIU=) It’s now easier to reach a considerably wider audience thanks to virtual events. But to garner a strong ROI, event sponsors need to be proactive in generating leads and solid data. [Read this article, contributed and sponsored by Hubb.](/ODY3LVNMRy05MDEAAAF7u27WwtVrBit4NKxMp13y6Ct5RCYwsx5sL6YsvqI-PUkx0MXUsWxxj9FruF7vdjJvGcO8JIU=) [chart-image](/ODY3LVNMRy05MDEAAAF7u27WwtVrBit4NKxMp13y6Ct5RCYwsx5sL6YsvqI-PUkx0MXUsWxxj9FruF7vdjJvGcO8JIU=) [Report: Canada Social Media 2021](/ODY3LVNMRy05MDEAAAF7u27WwtVrBit4NKxMp13y6Ct5RCYwsx5sL6YsvqI-PUkx0MXUsWxxj9FruF7vdjJvGcO8JIU=) Almost two-thirds of Canada’s population will use social media monthly in 2021. Most consumption will be on smartphones and increasingly on platforms made for mobile like Instagram and Snapchat. This behavior reached new heights last year as people relied on social for connecting with loved ones and seeking new information on the pandemic. This report covers our latest forecasts for social media usage in Canada, key advertising trends, and social commerce features now available to retailers and direct-to-consumer (D2C) brands. [Read the executive summary.](/ODY3LVNMRy05MDEAAAF7u27WwtVrBit4NKxMp13y6Ct5RCYwsx5sL6YsvqI-PUkx0MXUsWxxj9FruF7vdjJvGcO8JIU=) [chart-image](/ODY3LVNMRy05MDEAAAF7u27WwtVrBit4NKxMp13y6Ct5RCYwsx5sL6YsvqI-PUkx0MXUsWxxj9FruF7vdjJvGcO8JIU=) [The top payment methods used for fraud worldwide]() According to executives worldwide, debit cards, credit cards, and PayPal ranked as the top three payment methods used for fraud. 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