eMarketer Daily - eMarketer and IAB Singapore Release Southeast Asia Ad Spend Forecast

A new forecast for six key countries projects 20.4% digital ad spending growth in 2017, as consumer usage of mobile, video and social drives up spend. February 6, 2017     [send mail icon] [ Send to a friend]( [eMarketer and IAB Singapore Release Southeast Asia Ad Spend Forecast](=/iu5S0MLhQDp00D001A93G0L)   A new forecast for six key countries projects 20.4% digital ad spending growth in 2017, as consumer usage of mobile, video and social drives up spend. [Read Article](=/iu5S0MLhQDp00D001A93G0L)   [chart-image] [eMarketer Podcast: A Conversation About Cross-Device Targeting with Lauren Fisher]( Most marketers are familiar with the concept of cross-device targeting but are not necessarily executing it. That's the word from eMarketer analyst Lauren Fisher, who discusses the state of cross-device targeting in the latest edition of eMarketer's "Behind the Numbers" podcast. [Read article.]( [Snapchat's Global Opportunity](=/iu5S0MLhQDp00D001A93G0L)   Is the mobile messaging space overly crowded? Yes. Can Snapchat compete? Yes. [Read Article](=/iu5S0MLhQDp00D001A93G0L)   [Quiz: Customer Acquisition & Data-Driven Marketing]( Acquiring new customers is a priority for most marketers. But in order to maximize the effectiveness, marketers must place a weighty emphasis on data. Take this quiz to measure your aptitude of data-driven marketing and customer acquisition. You'll receive a complimentary eMarketer report upon completion. [Take quiz.]( [Five Ways for B2Bs to Tap into Social](=/iu5S0MLhQDp00D001A93G0L)   Experts in business-to-business marketing offer tips for B2Bs wary of engaging with social media. [Read Article](=/iu5S0MLhQDp00D001A93G0L)   [US Consumers Will Spend Less on Valentine's Day This Year](=/iu5S0MLhQDp00D001A93G0L)   Consumer spending on Valentine’s Day in the US is expected to drop for the first time in three years. [Read Article](=/iu5S0MLhQDp00D001A93G0L)   [chart-image] [Recommended Reading: February 6, 2017](=/iu5S0MLhQDp00D001A93G0L)   eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Uber fights ban in India; Facebook wants you to discover more people; and more. [Read Article](=/iu5S0MLhQDp00D001A93G0L)   [eMarketer Quiz: How Much Do You Know About Customer Acquisition and Data-Driven Marketing?](   A large-scale priority for most marketers is acquiring new customers. But in order to maximize the effectiveness, marketers must place a weighty emphasis on data. Take this quiz to measure your aptitude of data-driven marketing, and its impact on customer acquisition. You’ll receive a complimentary eMarketer report upon completion. [Take Quiz](   [New in eMarketer PRO this week:](/iu5S0MLhQDp00D001A93G0L)   [Report:]( Measuring Influencer Marketing [Report:]( US Millennial Shoppers [StatPack]( US Mobile Coupons [Forecast Data:]( US Ad Blocking Users Not a PRO subscriber? [Find out]( how to become one. /iu5S0MLhQDp00D001A93G0L       ©2017 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. [Unsubscribe](/iu5S0MLhQDp00D001A93G0L) | [Change email address]( | [Update preferences](/iu5S0MLhQDp00D001A93G0L) | [Advertise]( [Select "Research Submissions"]( for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](.