Disney+ US revenues will surpass $4 billion by 2022; What to expect for mobile ads in 2021

Following a strong launch in November 2019, Disney+ is on track to surpass $4 billion in US subscription revenues by 2022. December 16, 2020 [Disney+ US revenues will surpass $4 billion by 2022; What to expect for mobile ads in 2021](   Following a strong launch in November 2019, Disney+ is on track to surpass $4 billion in US subscription revenues by 2022. In its first full year, Disney+ has grown rapidly, spurred by in-demand content and stay-at-home orders. In fact, the service will help The Walt Disney Co. reach Netflix’s share of the market by 2022, according to the inaugural eMarketer OTT subscription revenue forecast by Insider Intelligence. Disney+ subscription revenues will reach $1.94 billion by the end of this year. With a recently announced $1 price increase next year, it will add another billion in revenues in each of the next two years. That figure will jump to $4.23 billion by 2022. As of this year, Disney+ represents 26.5% of Disney’s subscription OTT revenues, with Hulu accounting for 67.6% and ESPN+ making up 5.8%. [Read the full article.]( [Refinery29's 12-Year Marketing Secret]( Media powerhouse Refinery29 has grown an engaged audience through testing and personalization, all made possible through a partnership with Sailthru. By introducing automation, the Money Diaries newsletter saw an 86% increase in active users—learn how to emulate Refinery29’s tactics in this case study. [Learn the Secrets]( [The Ad Platform: What to expect for mobile ads in 2021](=/R00pLACL9D0030Q0SMG4YM2)   US mobile ad spending will reach $96.07 billion this year, lower than our pre-pandemic estimate of $105.34 billion. eMarketer principal analyst at Insider Intelligence Yoram Wurmser joins host Nicole Perrin to discuss why despite this year's blip, mobile ad monetization is on a better trajectory than before, how advertisers will deal with the SKAdNetwork, and what the future holds for contextual in-app advertising. ["Behind the Numbers" is made possible by Neustar Fabrick. Listen in.](=/R00pLACL9D0030Q0SMG4YM2) [chart-image](=/R00pLACL9D0030Q0SMG4YM2) [How SAP Concur used actionable data to pivot their 2020 marketing strategy]( Toni Schmelzle, senior marketing manager, team lead, US SMB acquisition at SAP Concur, talks with Rimma Kats, executive editor at eMarketer, about how the company shifted their strategy without the impact of bad data. [Watch this video, contributed and sponsored by Integrate.]( [Report: TikTok Users Around the World 2020](/R00pLACL9D0030Q0SMG4YM2)   TikTok’s user base will increase substantially in 2020, and despite a ban on the app in India and efforts to restrict it in the US, TikTok will continue to expand in many countries in 2021. This report details our forecasts for TikTok users in 13 countries and analyzes where (and why) the app is growing. [Read the executive summary.](/R00pLACL9D0030Q0SMG4YM2) [chart-image](/R00pLACL9D0030Q0SMG4YM2) [Podcast: Where ecommerce channel advertising is headed, the department store's future, and Google and IAC](   eMarketer forecasting analyst Eric Haggstrom and principal analysts at Insider Intelligence Andrew Lipsman and Nicole Perrin discuss the size and growth of ecommerce channel advertising, and where it is headed. They then talk about Sephora stores inside Kohl's, the future of the department store, and why Google is in a spat with the IAC. ["Behind the Numbers" is made possible by Neustar Fabrick. Listen in.]( [chart-image]( [Big data analytics worldwide revenues will grow more than fourfold by 2025](/R00pLACL9D0030Q0SMG4YM2)   Worldwide revenues for big data analytics is forecast to grow by nearly 450% to reach $68.09 billion in revenues by 2025. [Read the article.](/R00pLACL9D0030Q0SMG4YM2) [chart-image](/R00pLACL9D0030Q0SMG4YM2) ©2020 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. [Unsubscribe](/R00pLACL9D0030Q0SMG4YM2) | [Change email address](/R00pLACL9D0030Q0SMG4YM2) | [Update preferences](/R00pLACL9D0030Q0SMG4YM2) | [Advertise](=/R00pLACL9D0030Q0SMG4YM2) [Select "Research Submissions"](=/R00pLACL9D0030Q0SMG4YM2) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. =/R00pLACL9D0030Q0SMG4YM2   =/R00pLACL9D0030Q0SMG4YM2