The importance of measurement, ROI, and budgeting for your email marketing program; How to think about the video streaming universe

Having a strong understanding of an email program’s return on investment (ROI) remains a competitive advantage. November 24, 2020 [The importance of measurement, ROI, and budgeting for your email marketing program; How to think about the video streaming universe](   Having a strong understanding of an email program’s return on investment (ROI) remains a competitive advantage. It might be surprising that given how great an ROI email can provide, many brands don’t actually have a good handle on how to measure its success or lack thereof. “While email is highly efficient, it has never gotten the lion’s share of attention around the boardroom,” said Ross Kramer, CEO of marketing automation platform Listrak. The fact that email displays strong ROI can be a blessing and a curse: As businesses understand email’s importance and impact, approval processes can become lengthier and, on occasion, bloated. Because marketers don’t consider their measurement systems to be perfect or even great, they don’t feel comfortable with their ROI calculations. That makes it harder for them to know how much money they’re leaving on the table when they don’t wholeheartedly embrace techniques like personalization. [Read the full article.]( [Find Out Why Over 100k Marketers Read This]( Marketing Brew is the free newsletter delivering the most important news and trends shaping the marketing industry. From ad campaigns to marketing platforms and AdTech, this quick and entertaining read will keep you ahead of the curve. [Subscribe for free.]( [Podcast: How to think about the video streaming universe](   eMarketer senior analyst Ross Benes and forecasting analyst at Insider Intelligence Eric Haggstrom discuss the streaming wars. How significant of a player is Amazon Prime Video, really? Can HBO Max reach 50 million subscribers in five years? How should we assess Apple TV+'s first year, as well as the overall video streaming universe? [Listen in.]( [chart-image]( [Report: Amazon Advertising 2020](/z09A3Dp000LLMwcBSQP2G00)   In recent years, Amazon has solidified its place as the third-leading digital ad seller in the US. But the pandemic has helped it carve out additional share earlier than expected and made it clear that Amazon is positioned to continue growing its ad business robustly. This report includes our latest forecast of digital ad revenues at Amazon, comparative Amazon ad benchmarks for 2020, and other key Amazon ad trends. [Read the executive summary.](/z09A3Dp000LLMwcBSQP2G00) [chart-image](/z09A3Dp000LLMwcBSQP2G00) [Online grocery sales will increase by nearly 53% this year](=/z09A3Dp000LLMwcBSQP2G00)   Grocery ecommerce is continuing to have a moment as more consumers get in the habit of shopping this way. [Read the article.](=/z09A3Dp000LLMwcBSQP2G00) [chart-image](=/z09A3Dp000LLMwcBSQP2G00) ©2020 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. [Unsubscribe](/z09A3Dp000LLMwcBSQP2G00) | [Change email address](=/z09A3Dp000LLMwcBSQP2G00) | [Update preferences](/z09A3Dp000LLMwcBSQP2G00) | [Advertise](=/z09A3Dp000LLMwcBSQP2G00) [Select "Research Submissions"](=/z09A3Dp000LLMwcBSQP2G00) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. =/z09A3Dp000LLMwcBSQP2G00   =/z09A3Dp000LLMwcBSQP2G00