Singles' Day Is Introducing New Shopping Experiences in China; How Amazon Tripled Its Revenues

China’s Singles’ Day is no longer just a discount shopping event, as participating digital giants are now leveraging livestreams, new product launches, and novel technologies to enhance customer engagement and the buying experience. November 10, 2020 [Singles' Day Is Introducing New Shopping Experiences in China; How Amazon Tripled Its Revenues](=/j9NL0A3pS00LA2QMGDd0u00)   China’s Singles’ Day is no longer just a discount shopping event, as participating digital giants are now leveraging livestreams, new product launches, and novel technologies to enhance customer engagement and the buying experience. Every year, Singles’ Day (also known as 11/11) gets bigger—both in terms of sales and reach. In 2019, the day's gross merchandise volume (GMV) across platforms in China reached RMB410 billion ($59.34 billion), according to Bain & Company. That’s quite an increase from 2014, when GMV was RMB81 billion ($11.72 billion). While deals and savings are still top of mind for consumers when it comes to Singles’ Day, new product launches are also driving many to the shopping event this year, where both Alibaba and JD.com are anticipating a huge influx of product debuts and exclusive collections. One such example is Taylor Swift’s product launch on Tmall, which will showcase merchandise for the singer’s 2020 album “Folklore,” available only in China for a limited time before hitting the market globally. Additionally, the Jordan Brand is using the event to release its new Air Jordan 6 WMNS "Singles' Day" sneaker. /j9NL0A3pS00LA2QMGDd0u00 [Read the full article.](=/j9NL0A3pS00LA2QMGDd0u00) [WHAT’S IN A PERFECT ANALYTICS DASHBOARD?]( Tech marketers are obsessed with growth. Between filling the demand pipeline and tracking customer satisfaction, every marketer needs a powerful dashboard to track the heartbeat of the business. Read our guide on how you can build a dashboard to deliver powerful insights and smash your growth goals. [Download Guide]( [Podcast: How Amazon Tripled Its Revenues, Pinterest Q3 Results, and Walmart's Ecommerce Labs](   Business Insider Intelligence research analyst Daniel Keyes and eMarketer principal analyst at Insider Intelligence Andrew Lipsman discuss how Amazon tripled its revenues during an economic recession. They then talk about how Pinterest posted such strong Q3 growth, Walmart converting some stores into ecommerce labs, and Under Armour selling its smartphone app MyFitnessPal. [Listen in.]( [chart-image]( [The Ultimate Data Strategy Guide for 2021]( Leading brands and marketers are focusing on being data-driven in every decision. And they’re doing so while keeping budget top of mind. So, what exactly do marketers need to do to ensure success in 2021? Read Infutor’s recent data strategy guide to find out. [Download Now]( [Report: Best Practices for Inclusive Marketing](   A growing number of US consumers want brands to embrace diversity, equity, and inclusion and are attracted to brands that authentically reflect the world around them. This report examines the forces driving marketers toward more inclusive marketing and outlines best practices for reaching their goals. [Read the executive summary.]( [chart-image]( [Initially, Consumers Panic-Bought. Now, Shopping Priorities Have Shifted.](/j9NL0A3pS00LA2QMGDd0u00)   Early in the pandemic, most consumers went through a panic-buying period—stocking up on essential goods like toilet paper—as uncertainty over lockdown restrictions loomed. [Read the article.](/j9NL0A3pS00LA2QMGDd0u00) [chart-image](/j9NL0A3pS00LA2QMGDd0u00) ©2020 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. [Unsubscribe](/j9NL0A3pS00LA2QMGDd0u00) | [Change email address](=/j9NL0A3pS00LA2QMGDd0u00) | [Update preferences](/j9NL0A3pS00LA2QMGDd0u00) | [Advertise](=/j9NL0A3pS00LA2QMGDd0u00) [Select "Research Submissions"](=/j9NL0A3pS00LA2QMGDd0u00) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. =/j9NL0A3pS00LA2QMGDd0u00   =/j9NL0A3pS00LA2QMGDd0u00