How Uber Eats and Chobani Leverage Real-Time Data to Inform Business Decisions; Don't Forget About Snapchat

Marketers have had to be nimble as they navigate these uncertain times. Real-time data and feedback have helped many companies stay on top of their marketing operations and reach consumers with relevant content amid the pandemic. November 3, 2020 [How Uber Eats and Chobani Leverage Real-Time Data to Inform Business Decisions; Don't Forget About Snapchat](=/WS0A9MLLp0T3GDQ0092Aa00)   Marketers have had to be nimble as they navigate these uncertain times. Real-time data and feedback have helped many companies stay on top of their marketing operations and reach consumers with relevant content amid the pandemic. We recently spoke with Steven Wengrovitz, head of research at Uber Eats, and Maria Voronina, strategic planning manager for Australia at Chobani, about how they work with their teams cross-functionally to better understand what consumers want, as well as how they’re leveraging those insights to create more personalized experiences. [Read the full interview.](=/WS0A9MLLp0T3GDQ0092Aa00) [[Webinar] The Privacy & Personalization Tug of War]( Digital marketers must offer relevant 1:1 experiences that also comply with privacy legislation. Join eMarketer’s Tech-Talk Webinar, with sponsored content presented by Infutor Data Solutions. Learn how to survive and thrive, while improving customer experience in an evolving privacy-compliant landscape. [Register Now]( [Podcast: Don't Forget About Snapchat](/WS0A9MLLp0T3GDQ0092Aa00)   eMarketer principal analyst Debra Aho Williamson and junior analyst at Insider Intelligence Blake Droesch discuss Snapchat's surprising Q3 earnings. They then talk about the current TikTok debacle, how Facebook is monetizing WhatsApp, and the development of Facebook Gaming. ["Behind the Numbers" is made possible by Sitecore. Listen in.](/WS0A9MLLp0T3GDQ0092Aa00) [chart-image](/WS0A9MLLp0T3GDQ0092Aa00) [Report: Search Marketing 2020](/WS0A9MLLp0T3GDQ0092Aa00)   Search ad spending in the US will rise this year, but spending levels will still be significantly below trend because of the pandemic. Our latest report takes a look at our most recent forecast of search ad spending, our first-ever estimates of ecommerce channel ad spending, and discussion of major trends in search marketing this year. [Read the executive summary.](/WS0A9MLLp0T3GDQ0092Aa00) [chart-image](/WS0A9MLLp0T3GDQ0092Aa00) [How the Outcome of the US Election Will Impact the Marketing World](=/WS0A9MLLp0T3GDQ0092Aa00)   The US election on Tuesday pits fundamentally different visions of the US against each other. It might seem trivial to look at how the election could affect the marketing world—but the impacts will be real. [Read the article.](=/WS0A9MLLp0T3GDQ0092Aa00) [chart-image](=/WS0A9MLLp0T3GDQ0092Aa00) ©2020 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. [Unsubscribe](/WS0A9MLLp0T3GDQ0092Aa00) | [Change email address](=/WS0A9MLLp0T3GDQ0092Aa00) | [Update preferences](/WS0A9MLLp0T3GDQ0092Aa00) | [Advertise](=/WS0A9MLLp0T3GDQ0092Aa00) [Select "Research Submissions"](=/WS0A9MLLp0T3GDQ0092Aa00) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. =/WS0A9MLLp0T3GDQ0092Aa00   =/WS0A9MLLp0T3GDQ0092Aa00