Webinar: Personalization vs. Privacy—How to Find the Balance

How to be privacy-compliant without forfeiting personalization - Hi eMarketer Reader, Consumers are more conscious—and conscientious—of data privacy than ever. Despite this, consumers still overwhelmingly desire personalized experiences when interacting with brands. The challenge for digital marketers? Providing relevant 1:1 experiences that comply with evolving privacy legislation. However, while privacy and personalization might seem at odds, brands and marketers can still strike a balance. Join Infutor Data Solutions’ Jason Ford, vice president of partnership development, and Yoni Friedman, director of growth initiatives and technology alliances at Amperity, for this live Tech-Talk Webinar. They will discuss what digital marketers must do to survive and thrive—all while continually improving customer experience—in a rapidly changing landscape. [Register here]( for “Personalization vs. Privacy: Finding Balance Between a Perceived Tug of War,” presented by Infutor, and learn: - Modern privacy-compliant tactics to build and resolve first-party data - The role of identity and intelligence in personalization and activation - The best strategies for balancing personalization and privacy - Plus! Ask questions, and interact with your eMarketer community of marketing peers [Please reserve your seat today.]( This live webinar will take place on Tuesday, November 10 at 2:00 PM ET. This Tech-Talk Webinar is sponsored content presented by Infutor Data Solutions. Sincerely, eMarketer Editors PS: Please forward this invite to colleagues and peers who may be interested in this topic. Thank you! Interested in sponsoring a webinar? Email [advertising@emarketer.com]( --------------------------------------------------------------- This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe or manage your preferences](=/yzRSA9QM0D0pGLV2LR00030) at any time. You have received this email because you are subscribed to get eMarketer Special Notifications. ©2020 eMarketer, Inc. 11 Times Square, New York, NY 10036 212-763-6010 [Privacy Policy](