Digital Video Consumption Is Spiking in Asia-Pacific; Is the 5G iPhone 12 the Future of Smartphones?

With citywide lockdowns and social distancing measures in place, people throughout Asia-Pacific are spending more time at home consuming all forms of media—especially digital video. According to our latest estimates, all Asia-Pacific countries will see faster growth in digital video viewers this year, and that momentum will continue through the end of our forecast period in 2024. October 20, 2020 [Digital Video Consumption Is Spiking in Asia-Pacific; Is the 5G iPhone 12 the Future of Smartphones?](   With citywide lockdowns and social distancing measures in place, people throughout Asia-Pacific are spending more time at home consuming all forms of media—especially digital video. According to our latest estimates, all Asia-Pacific countries will see faster growth in digital video viewers this year, and that momentum will continue through the end of our forecast period in 2024. China will remain the most penetrated country in the region, as 92.5% of its internet users will watch streaming or downloaded video content at least once per month in 2020. Several factors unique to China drive this robust digital video viewership: better content selection on OTT services than on cable TV, the population’s mobile-first mindset, and high rates of smart TV adoption. [Read the full article.]( [The Future of Ad Fraud Detection - eMarketer Report]( Read eMarketer’s report, presented by Moat by Oracle Data Cloud. Get insight on the vulnerabilities of various ad models, the channels that are most at risk and the most valuable detection measures being used in 2020. [Download Now]( [Is the 5G iPhone 12 the Future of Smartphones?](=/GzL0Gt30AbLDS0Dp0020QM9)   eMarketer research analyst Hirsch Chitkara and principal analyst at Insider Intelligence Yory Wurmser discuss the new 5G iPhone 12 and whether it will be a game-changer. They then talk about living in a mobile-first world, why your next phone might come without any apps and rewarded video vs. in-app purchases. ["Behind the Numbers" is made possible by Sitecore. Listen in.](=/GzL0Gt30AbLDS0Dp0020QM9) [chart-image](=/GzL0Gt30AbLDS0Dp0020QM9) [[Assessment] Test Your Marketing Intelligence]( Each marketing team is in a different stage in establishing their intelligence strategy. Take the “Marketing Intelligence Maturity” Assessment, sponsored content made possible by Datorama, a Salesforce company, to see where you stand next to peers. [Take the Assessment & Get the Playbook]( [What Apparel Brand Dickies Learned from Its Remote Campaign](=/GzL0Gt30AbLDS0Dp0020QM9)   Apparel manufacturing company Dickies recently launched a digital-first content campaign to build on its ongoing diversity efforts. Amid the pandemic, it had to be shot by the very creators highlighted in it, using their own devices. [Full Article](=/GzL0Gt30AbLDS0Dp0020QM9) ©2020 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. [Unsubscribe](/GzL0Gt30AbLDS0Dp0020QM9) | [Change email address](=/GzL0Gt30AbLDS0Dp0020QM9) | [Update preferences](/GzL0Gt30AbLDS0Dp0020QM9) | [Advertise](=/GzL0Gt30AbLDS0Dp0020QM9) [Select "Research Submissions"](=/GzL0Gt30AbLDS0Dp0020QM9) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. =/GzL0Gt30AbLDS0Dp0020QM9   =/GzL0Gt30AbLDS0Dp0020QM9